First ever “Content Marketing Conference 2021” held

Bangladesh Brand Forum, in association with International Advertising Association Bangladesh, hosted the first-ever Content Marketing Conference from August 20-21.

Founder and Managing Director of Bangladesh Brand Forum, Shariful Islam opened the virtual conference.

During his opening remarks, he said, “While content and everything associated with it has grown in popularity, effective content and its basic understanding are rare in Bangladesh.”

The Content Marketing Conference aspired to bridge and reduce the gap in the Bangladeshi industry through its 3 main objectives: to share local and global best practices, connect the community and create partnerships for the new normal.

To inspire the Bangladeshi industry and equip it with the right content grammar, industry best practices, content tools and emerging technologies, the Bangladesh Brand Forum has taken the initiative to organize a “Conference on content marketing” to help brands and businesses thrive effectively in the new normal.

The conference had 4 amazing Keynote sessions, led by subject matter experts to inspire the industry. Andy Greenaways, CEO and Founder of Rumble, said the key to not wasting company resources is to use Distinct Resonance when it comes to content. Pradeep Dwivedi, CEO – ErosSTX India, Eros STX Global Corporation; VP & Area Director- APAC, IAA (Global), Director, IAA (India) in his keynote remarked that audio games and other futuristic trends are becoming a reality faster than we imagine in our time current situation, which makes it essential for brands to adapt to emerging ideas quickly. Dave McCaughan, [email protected], Co-Founder, Marketing Futures, pointed out that brands need to clarify whether they’re there to provide help, hope, or hi-jinks before adapting their content to the framework for use it for marketing. Rajan Srinivasan, Founder and Managing Director of Scatter, urged audiences not to add noise in the rush to create distinct content and instead add value.

Six talks on industry topics were demystified during the conference with Nazmul Karim Chowdhury, Marketer and Brand Evangelist, PhD Researcher, IBA – University of Dhaka; Mohammad Sajjad Hasib, Marketing Manager, Grameenphone Limited; Tanzeen Ferdous Alam, Manager, Enterprise of the Future, Unilever Bangladesh Limited; Allen Ebenezer Eric, Director – Marketing Marico Bangladesh Limited; Jane Alam Romel, Group Marketing Director, IDLC Finance Limited; Ashiqur Rahman (Rean), Managing Director, Growth and New Ventures,; Ahmed Armaan Siddique, Executive Vice President, Digital VAS & New Businesses, Robi Axiata Ltd; Abdul Muqit Ahmed, Director of Digital Services, Toffee, Banglalink; ABM Jabed Sultan Pias, Head of Digital Affairs, Prothom-Alo; ASM Rafiq Ullah Romel, Managing Director, Content Matters; Faisal Mahmud, Senior Marketing Manager, Bangladesh Edible Oil Limited (BEOL); Rasel Mahmud, Group Creative Manager, X; Jhumur Sayeda, Chief Strategy Officer, Melonades; Firoj Alam, Senior Executive Director and Chief Marketing Officer, Walton Group; Md. Tajdin Hassan, Marketing Manager, Daraz Bangladesh – Alibaba Group; Tanveer Faruq, Founder and Advisor, Applied Business Initiatives – ABI; Shikdar Akhtar-Uz-Zaman, Head of Media and Sponsorship Grameenphone Ltd; Farah Naz Zaman, Manager – Media and Digital, Unilever Bangladesh Ltd; Urfi Ahmad, Director of Brands and Communications, Banglalink.

Followed by 2 insightful case studies of local and international organizations were discussed and dissected by Breity Sabrin, Co-Founder and CEO, Just Storys Limited and Shuvashish Roy, Business Leader, The Daily Star.

Three information sessions were also held with Shahriar Amin, Activation Manager, Japan Tobacco International; Imamul Islam, Marketing Director, Go Zayaan; Rafeed Elahi Chowdhury, Lead, Content & Product Growth, The Business Standard and Mushfiqur Rahman Manzu, Chief Content Officer, Bongo BD to decode the best content strategy for Bangladesh.

The conference was organized to highlight global and local best practices and help the Bangladeshi industry thrive in the content space. The two-day event was a huge success with incredible response and appreciation from industry leaders and content enthusiasts.

Content Marketing Conference 2021 is an initiative of Bangladesh Brand Forum in association with International Advertising Association Bangladesh. The strategic partner of the conference is Bangladesh Creative Forum, Technology Partner – Aamra Technologies Ltd., Knowledge Partner – Marketing Society of Bangladesh (MSB), PR Partner – Backpage PR.