Foxhound releases 3 groundbreaking findings

The world of NFTs (Non-fungible tokens) has opened up a world of digital art. “NFTs have become a hot topic for anyone who makes a living as a creative person online,” writes Abby Ohlheiser for MIT Technology Review, “prompting a rush to understand a concept that is deeply mired in technology jargon. cryptocurrency and blockchain technology”.

What makes NFTs work? How do they build traction? The answer to this question is nebulous at best. Most marketers can only guess what makes content stick. There is no winning formula for going viral. However, there are clear content publishing and content marketing strategies that can increase the chances of success.

Old strategies fail. According to Harvard Business Review, blogging output increased by more than 800%, but blogging engagement decreased by 89%.

Foxhound has just released its groundbreaking insights into content marketing. The content marketing company recently branched out into digital publishing, a departure from traditional content marketing. The company has now released some of the key lessons learned from diving into the depths of digital publishing.

1. Niche content provides real value

Foxhound recently published the work of Samuel Knox, author of How to See a Man About a Dog. This eclectic collection of short stories skyrocketed during a free Kindle book promotion, propelling it to the top spot of literary short stories.

Jacqueline Carter, president of Foxhound.

“Measurements were unable to guide us when we launched How To See A Man About A Dog. We treated the release of this product as if it were a software product. as such, we lacked historical data and had to make intuitive decisions,” explained Jacqueline Carter, President of Foxhound. “Our strategy worked. We merged meaning and metrics to create a totally original plan. found that focusing on a niche provides true value.True value is difficult to measure and track, so we have incorporated asset intangibility into our overall strategy.

2. Content Marketing Insights: Agile Principles Work for Digital Publishing

Many technology products are based on the principles of agile software development. Before agile principles were widely adopted, software vendors relied on waterfall product design. What accompanied it? High failure rates and vaporware. In the old paradigm, software was planned and designed at the beginning and built all at once at the end. Any design problem not detected at the beginning doomed the software development process.

In the 1990s, everything changed. Software companies began to develop software iteratively. Design issues were resolved as the software was built. Essentially, things are built, tested, and refined.

Agile principles can now be applied to publishing. Most traditionally published works fall victim to the same “cascade” design that nearly killed the software industry. Long-running streaming TV series have already embraced some of the principles of Agile. Early access video games provide a similar agile feedback loop.

E-books could easily do the same and should.

“We published my book before we had finalized the print version,” said Samuel Knox, author of How to See a Man About a Dog. “Before releasing a full version of Kindle, we circulated pre-release copies and got community edits. That way it felt like launching an app.

3. Taking creative risks is necessary

There is no warranty in the digital edition. While a targeted social media advertising campaign can be helpful, digital publishing relies on the quality of the content produced. As such, creative risk-taking is an absolutely essential piece of the puzzle.

“Publishing content requires an entrepreneurial spirit. It’s about identifying the opportunity before it becomes obvious to others. This means taking creative risks is necessary. I find that many companies are risk averse,” continued Jacqueline Carter. “At the very least, you’ll collect important data about your efforts.”

Content marketing insights in a nutshell

Tap into the spirit of the Internet gestalt times is not an easy task. In fact, it’s almost impossible without real passion and insight.

Simply tracking trends and metrics fails in the long run for most marketing companies, but they can’t form the basis for valuable new content marketing insights. While social listening metrics and tools can help generate insights and refine design processes, they don’t provide a foolproof system for evaluating and implementing valuable ideas.

Foxhound argues that content publishers should embrace an agile mindset and accept risk, merging intuitive and metrics-based perspectives.