[Funding alert] B2B marketing automation solutions startup Inflection raises $5 million

WE and India-based Inflection.ioa B2B (business-to-business) marketing automation solutions startup, raised $5 million in a seed funding round led by MHS Capital.

Other participants in the round included Version One; Cercano management; Matt Heinz, CRO Amplitude; Edward Unthank, CEO, Etumos; Justin Gray, CEO, LeadMD; Adam Schoenfeld, CEO, Simply Measured, among others.

The startup will use the new capital to accelerate growth in the Indian and US markets as well as to hire, according to a statement.

Inflection is co-founded by Dave Rigotti, Aaron Bird and Oak Nguyen. Nakul Sibiraj from India then joined the startup as a co-founder.

Nakul leads the startup’s operations in India from its headquarters in Kochi. Inflection has also established operations in other cities such as Bengaluru, Pune and Chennai.

According to Dave, CEO and co-founder of Inflection, this seed funding will accelerate the company’s growth and help raise awareness in the Indian market.

“The rise of product-centric businesses and the emergence of a new era of end users require innovative solutions that treat product activity data as a first-class citizen to drive meaningful engagement with customers. . We built Inflection on the premise that B2B product-focused businesses deserve a purpose-built marketing solution to help them drive adoption, revenue expansion, and create delicious product engagements,” he said. he adds.

Inflection is a SaaS (Software-as-a-Service) product startup focused on creating value for its customers through a marketing automation solution. Pricing starts at $1,000/month, although there’s a discount for early-stage startups.

“At Inflection, we unify account, people and product activity data, giving marketing teams a single view of the customer and the ability to deliver tailored marketing campaigns throughout the customer lifecycle. This unique approach will in turn help us deliver scalable and constructive solutions to the Indian market,” said Nakul, Co-Founder and Head of Engineering, India.

Edited by Affirunisa Kankudti