Global Digital Marketing Software Market Outlook to 2030

DUBLIN, March 23, 2022 /PRNewswire/ — The “Digital Marketing Software Market Size, Share & Trends Analysis Report By Solution (CRM Software, Marketing Automation, Social Media), By Service, By Deployment, By Enterprise Size, By Usage final, by region and segment forecast, 2022-2030 » report has been added to ResearchAndMarkets.comit’s offer.

The global digital marketing software market size is expected to reach USD 264.15 billion by 2030, registering a CAGR of 19.1% from 2022 to 2030.

The market has continuously evolved with technological advancements and the changing needs of incumbents across various end-use industries and industry verticals, especially small and medium-sized businesses. Also, the relentless transition from desktop computers to smartphones, as the rapid increase in the number of smartphone users would expose more individuals to online advertisements, is expected to drive the growth of the market. needs of holders in various end-use industries and industry verticals, especially small and medium-sized businesses. Several vendors are entering into strategic partnerships with end users and helping them to boost their digital marketing activities. For example, in February 2021, International Business Machines Corporation partnered with Palantir.

The partnership will include IBM’s hybrid cloud data platform designed to make hybrid cloud and AI environments more accessible to organizations. The partnership will support the implementation of AI-infused applications with IBM Watson and help customers access, analyze and act on huge volumes of data. The growing trend of remote working and collaborative approaches has shifted the focus of marketing campaigns to social media, search engines and media websites. They are taking advantage of the growing demand for streaming services such as Amazon Prime, Netflix and Hulu. In Italy, the number of first installs of Netflix increased by more than 57% in March 2020. The significant advantage of digital marketing is that it is measurable. Digital marketing software allows marketers to get a clear picture of their return on investment (ROI), spend, and activities that are generating the most quality leads and costs incurred.Highlights of the Digital Marketing Software Market Report

  • Adoption of marketing automation software is expected to gain momentum over the forecast period. It is widely used by marketing departments to effectively market their products across multiple online channels, such as websites, emails, and social media, and to automate repetitive tasks.
  • The managed services segment is expected to register the highest CAGR during the forecast period. The growing need for cloud-based managed services and growing reliance of organizations on IT assets to enhance their business productivity are the major factors contributing to the growth of the managed services segment.
  • The cloud segment is expected to register significant growth over the forecast period as it helps companies improve their cost structures and establish a control center to monitor, organize and coordinate various components of their marketing campaign digital.
  • The SME segment is expected to register the highest CAGR during the forecast period owing to the increasing role of government authorities in providing capital to small and medium enterprises to embrace digitalization and is expected to propel the growth of the segment .
  • The Asia-Pacific region is expected to register the highest CAGR during the forecast period, owing to the growing popularity of social media and growing preference for e-commerce and mobile commerce, especially in emerging economies such than India, Indonesia and Thailand.

Main topics covered: Chapter 1 Methodology and ScopeChapter 2 Executive SummaryChapter 3 Digital Marketing Software Industry Outlook3.1 Market Segmentation 3.2 Market Size and Growth Prospects 3.3 Value Chain Analysis 3.4 Digital Marketing Software Market Dynamics 3.4.1 Market Driver Analysis Growing Internet Penetration Rate and Continuous digitization3.4.1.2 Rising popularity of social media and e-commerce platforms3.4.1.3 Increasing smartphone penetration rate3.4.2 Analysis of market challenges3.4.2.1 Failure to exploit the full potential of marketing software digital due to a lack of understanding .6 Market Analysis Tools3.6.1 Digital Marketing Software Market – Porter’s Five Forces Analysis3.6.2 Digital Marketing Software Market – PESTEL3 analysis. 7 Digital Marketing Software Market – Company Ranking Analysis, 20213.8 Impact of COVID-19 on the Digital Marketing Software MarketChapter 4 Digital Marketing Software Solution Outlook4.1 Digital Marketing Software Market: By Solution Segment, Outlook and Market Share 2021 & 20304.2 CRM Software4.2.1 CRM Digital Marketing Software Market, 2017-20304.3 Email Marketing4.3.1 Digital Marketing Software Market by 4.4 Social Media4.4.1 Social Media Digital Marketing Content Management Software Market, 2017-20304.5 Search Marketing4.5.1 Search Digital Marketing Software Market, 2017-20304.6 Content Management Software4. 6.1 Content Management Digital Marketing Software Market, 2017-20304.7 Marketing Automation4.7.1 Marketing Automation Digital Marketing Software Market, 2017-20304.8 Campaign Management4.8.1 Campaign Management Digital Marketing Software Market , 2017-20304.9 Others4.9.1 Other Digital Marketing Software Market, 2017-2030Chapter 5 Outlook of Digital Marketing Software Service5.1 Digital Marketing Software Market: Outlook and Market Share by Service Segment 2021 & 2030Chapter 6 Digital Marketing Software Deployment Outlook6.1 Digital Marketing Software Market: By Deployment Segment, Outlook and Market Share 2021 & 2030Chapter 7 Digital Marketing Software Business Size Prospects7.1 Digital Marketing Software Market: Outlook and Market Share by Enterprise Size Segment 2021 & 20307.2 Large Enterprises7.2.1 Digital Marketing Software Market in Large Enterprises, 2017-20307.3 Small & Medium Enterprises (SMEs)7.3. 1 SMB Digital Marketing Software Market, 2017-2030Chapter 8 Prospects for End Use of Digital Marketing Software8.1 Digital Marketing Software Market: By End-Use Segment, Outlook and Market Share 2021 & 2030 Education Market, 2017-2030. 8.1 Digital Marketing Software Market in Media and Entertainment, 2017-20308.9 Others8.9.1 Digital Marketing Software Market in Other End-Uses, 2017-2030Chapter 9 Digital Marketing Software Regional OutlookChapter 10 Competitive Analysis10.1 Recent Developments and Impact Analysis, by Major Market Players10.2 Business/Competition Categorization10.3 Vendor Landscape10.3.1 Key Company Ranking Analysis, 2021Chapter 11 Competitive Landscape11.1 Adobe, Inc.11.1.1 Company Overview11.1.2 Financial Performance11.1.3 Product Benchmarking11.1.4 Strategic Initiatives11.2 Hewlett Packard Enterprise Company11.2.1 Company Overview11.2.2 Product Benchmarking11.2.3 Strategic Initiatives11.3 Hubspot, Inc.11.3.1 Company Overview11.3.2 Product Benchmarking11.3.3 Strategic Initiatives11.4 International Business Machines Corporation11.4.1 Company Overview11.4.2 Financial Performance11.4.3 Product Benchmarking11.4.4 Strategic Initiatives11.5 Marketo, Inc. 11.5.1 Company Overview11.5.2 Financial Performance11.5.3 Product Benchmarking11 .5.4 Strategic Initiatives11.6 Microsoft Corporation11.6.1 Company Overview11.6.2 Financial Performance11.6.3 Product Benchmarking11.6.4 Strategic Initiatives11.7 Oracle Corporation11 .7.1 Presentation of the company11.7.2 Financial performance11.7.3 Comparative analysis 11.7.4 Strategic Initiatives11.8, Inc.11.8.1 Company Overview11.8.2 Financial Performance11.8.3 Product Benchmarking11.8.4 Strategic Initiatives11.9 SAP SE11.9.1 Company Overview11.9.2 Performance Financial Performance11.9.3 Product Benchmarking11.9.4 Strategic Initiatives11.10 SAS Institute, Inc.11.10.1 Company Overview11.10.2 Financial Performance11.10.3 Product Benchmarking11.10.4 Strategic Initiatives11.11 List of Other Market Players

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