Global Marketing Automation for Financial Services Industry Expected to Hit $6.8 Billion by 2027 –

DUBLIN–(BUSINESS WIRE)–The report “Marketing Automation for Financial Services Market Research Report by Offers, Deployment Type, Application, End User, Region – Global Forecast to 2027 – Cumulative Impact of COVID-19” has been added to from offer.

The global financial services marketing automation market size was estimated at USD 4,219.26 million in 2021 and is projected to reach USD 4,560.18 million in 2022, and is expected to grow at a CAGR of 8.33% to reach USD 6,821.01 million by 2027.

Competitive Strategy Window:

The strategic competitive window analyzes the competitive landscape in terms of markets, applications and geographies to help the vendor define an alignment or match between its capabilities and opportunities for future growth prospects. It describes the optimal or favorable fit for vendors to adopt successive strategies of merger and acquisition, geographic expansion, research and development, and new product introduction strategies to execute further business expansion and growth. during a forecast period.

FPNV positioning matrix:

The FPNV Positioning Matrix assesses and categorizes vendors in the Financial Services Marketing Automation Market based on business strategy (Business Growth, Industry Coverage, Financial Viability, and Channel Support) and product satisfaction (value for money, ease of use, product features, and customer support) which helps companies make better decisions and better understand the competitive landscape.

Market share analysis:

The market share analysis offers the analysis of the vendors considering their contribution to the overall market. It gives the idea of ​​its revenue generation in the overall market compared to other providers in the space. It provides information on the performance of vendors in terms of revenue generation and customer base compared to others. Knowing the market share gives an idea of ​​the size and competitiveness of suppliers for the reference year. It reveals the characteristics of the market in terms of accumulation, fragmentation, dominance and merger.

The report provides information about the following pointers:

1. Market Penetration: Provides comprehensive information about the market offered by major players

2. Market Development: Provides detailed information on lucrative emerging markets and analyzes penetration in mature market segments

3. Market Diversification: Provides detailed information on new product launches, untapped geographies, recent developments and investments

4. Competitive Assessment and Intelligence: Provides a comprehensive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of key players

5. Product Development and Innovation: Provides smart insights into future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the global Financial Services Marketing Automation Market?

2. What are the inhibiting factors and impact of COVID-19 on the Global Financial Services Marketing Automation Market during the forecast period?

3. What are the products/segments/applications/areas to invest in during the forecast period in the Global Financial Services Marketing Automation Market?

4. What is the competitive strategic window for opportunities in the Global Financial Services Marketing Automation Market?

5. What are the technology trends and regulatory frameworks in the global financial services marketing automation market?

6. What is the market share of the major vendors in the global financial services marketing automation market?

7. Which modes and strategic moves are considered suitable for entering the global Financial Services Marketing Automation Market?

Market dynamics


  • Demand greater efficiency and reduce human error

  • Growing need for personalized marketing to reach a specific audience

  • Growing use of social, mobile, analytics and cloud technologies


  • Privacy and security issues


  • Growing adoption of artificial intelligence and machine learning

  • Increased adoption of marketing automation by SMBs


  • Difficulty processing data for marketing automation vendors

Companies cited

  • Act-On Software, Inc.

  • Adobe Inc.

  • Altudo Corporation

  • Aritic

  • Calix Software Ltd.

  • Cetrix Cloud Services

  • Direct mortgage capital

  • FICS Group SA

  • Fiserv, Inc.

  • Integra Software Services Pvt Ltd

  • LLC Master Link

  • LeadSquared

  • NoviCap Ltd

  • Resultsicks Inc.

  •, inc.

  • SalesPanda

  • Seismic Software Inc.

  • ShepHertz Technologies Pvt Ltd.

  • Solgari Limited

  • TotalExpert Inc.

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