Global Marketing Automation Market 2022 – With Oracle, Adobe and IBM, among others –

DUBLIN–(BUSINESS WIRE)–The report “Marketing Automation Global Market Report 2022” has been added to from offer.

The global marketing automation market is expected to grow from $5.11 billion in 2021 to $5.84 billion in 2022 at a compound annual growth rate (CAGR) of 14.2%. The marketing automation market is expected to reach $9.36 billion in 2026 with a CAGR of 12.5%.

Companies cited

  • Sap Se

  • Salesforce.Com Inc.

  • Oracle Corporation

  • Adobe Inc.

  • Teradata Company

  • hubspot inc.

  • Sas Institute Inc.

  • IBM Corporation

  • Competent

  • Act-On Software Inc.

  • Marketo

  • Airport

  • sendinblue

  • Automatic pilot

  • Prospect.Io

  • Active campaign

  • Etrigue Corporation

  • green rope

  • Insidesales.Com Inc.

  • Infusionsoft

  • Sharpspring Inc.

Reasons to buy

  • Get a truly global perspective with the most comprehensive report available on this market covering over 12 geographies.

  • Understand how the market is affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus diminishes.

  • Create regional and national strategies based on local data and analysis.

  • Identify growth segments for investment.

  • Outperform your competition using forecast data and the drivers and trends shaping the market.

  • Understand customers based on the latest market research.

  • Benchmark performance against leading competitors.

  • Use relationships between key data sets for better strategy.

  • Suitable to support your internal and external presentations with reliable high quality data and analysis

The marketing automation market includes sales of marketing automation software by entities (organizations, sole traders, and partnerships) that help identify potential customers, automating the process from lead nurturing to nurturing Sales. Marketing automation is the process of using technologies to automate repetitive marketing processes. When it comes to tracking leads and guiding potential customers through the funnel, automation can save marketers a lot of time. Customer relationship management (CRM) and customer data platform (CDP) software are frequently integrated with marketing automation software.

The primary modes of marketing automation deployment are cloud-based and on-premises. On-premise enables businesses to connect their existing systems to marketing, logistics, and other communication channels with customers, employees, and other stakeholders. This is ideal for companies with in-house IT teams for support, companies handling sensitive data, or companies with a regulatory requirement to keep all data only on company servers. The software is used by large enterprises and small and medium enterprises (SMEs) and is used in digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management and other apps. The various end users include BFSI, retail, healthcare, telecommunications and IT, discrete manufacturing, government and education, and other end users.

North America was the largest region in the marketing automation market in 2021. Asia-Pacific is expected to be the fastest growing region during the forecast period. Regions covered in the Marketing Automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle- East and Africa.

Rise in big data and data analytics solutions is expected to drive the growth of the marketing automation market in the future. Big data and data analytics have become extremely important tools for marketing automation companies as they allow them to gain deep insights into customers, the choices to deliver the right offers at the right time, to nurture their potential customers and help them score higher-level leads. A marketing automation company can dynamically react to the behavior of its current and future customers and design a strategy that works for them by leveraging big data and data science methods and practices.

For example, according to Tech Jury, an American software and technology assessment firm, by 2023 the big data analytics market will reach $103 billion. Moreover, big data growth statistics reveal that data creation will exceed 180 zettabytes by 2025. Moreover, in 2019, the big data banking analytics market had reached $29.87 billion, which is expected to to grow at a CAGR of 12.97% between 2020 and 2025. to reach $62.10 billion by 2025. Hence, the growth of big data and data analytics is acting as a primary growth driver for this market .

Personalized content has become a key trend in the marketing automation market. Customers expect companies to create products based on their preferences and choices in today’s digital world. Marketing automation software can typically learn from data, identify buying habits, and make decisions with minimal human intervention. This software automatically recommends appropriate products and services based on customer profiles and online activity. As a result, such software helps companies increase customer engagement, meet their specific needs, improve business processes, and provide better customer support.

For example, in September 2021, LionAI, a US-based artificial intelligence (AI)-based advertising technology analyzer, launched its first-of-its-kind advertising technology and marketing automation platform for higher education marketing leaders. Using paid and programmatic media, this service was created to effectively increase brand awareness and student enrollment. LionAI’s advertising technology, according to the company’s team, allows clients to increase their digital marketing performance by 20% or more in 30-60 days, depending on their traffic. Universities will be able to expand their digital advertising while providing prospective students with an unforgettable experience by eliminating unnecessary ad spend.

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