DUBLIN–(BUSINESS WIRE)–The report “Global Marketing Automation Market: Analysis by Deployment Type, by Channel, by Company Size, by Solution, by Application, by Region, Size and Trends with COVID-19 Impact and Forecast until 2026″ has been added to from ResearchAndMarkets.com offer.
In 2021, the global marketing automation market was valued at US$5.45 billion. The market is expected to propel to US$8.58 billion in 2026.
Marketing Automation is software that automates the marketing process. In other words, marketing automation allows marketers to send automated messages to customers. The main purpose of marketing automation software is to automate repetitive processes and improve the efficiency of the entire marketing process.
Marketing teams typically use marketing automation software to generate leads across many channels, including email, website, social media, and text. Marketing automation is meant to benefit the entire business and, in particular, the marketing team.
Reduced personnel costs, increased revenue and average deal size, improved accountability, and improved efficiency are all business benefits of marketing automation. The marketing automation market is expected to grow at a CAGR of 9.49% during the years 2022-2026.
Growth Drivers: The market has witnessed growth over the past few years, owing to factors such as increasing number of Gmail users, increasing adoption of cloud computing technology, growing use of social media, the growing adoption of e-commerce and the growing trend of mobile marketing.
Consumers around the world have changed the way they perceive information, share ideas, and research products and services before buying them. They are now familiar with the traditional sales and marketing approaches and have developed strategies to circumvent them. They have become smarter with advances in technology and they rely heavily on information found on search engines, blogs and other social media sites.
Challenges: However, some challenges are also hampering the market growth such as data quality issues, cyber security issue and high initial implementation cost. The growing use of digital technologies, such as cloud, mobile, Internet of Things (IoT) and artificial intelligence in more business areas and the growing connectivity of everything pose greater challenges in terms of security, compliance and data protection.
Trends: The market is expected to grow at a rapid rate over the forecast period, owing to various latest trends such as integration of artificial intelligence (AI) with marketing automation software, increased emphasis on one-to-one marketing, the growing use of predictive analytics, the growing shift towards multi-channel marketing and the introduction of chatbots.
AI combined with marketing automation software can enable companies to better understand customer needs, translate data into decisions, engage with potential customers, and positively impact business results. Indeed, the use of AI allows better personalization of offers, analysis of customer behavior and offer data to build mailing campaigns.
Market Segmentation Analysis:
By deployment type: The report identifies two segments based on deployment type: cloud and on-premises. Among deployment types, cloud deployment led the market, with a share of approximately 58%. Scalability and flexibility of cloud technology along with data center control are some of the key features expected to increase the usability of cloud technology in the marketing automation market.
By Channel: The report provides the bifurcation of the marketing automation market into eight segments on the basis of channel: email marketing, social media marketing, inbound marketing, mobile app, lead nurturing and lead scoring, lead management campaign, reports and analysis and others. . Among channels, due to the widespread use of email promotions across industries and the growing use of mobile devices, the email marketing channel led the market in 2021 with a share of 17 %. However, the reporting and analytics channel is expected to be the fastest growing segment in the coming years.
By company size: The report identifies two segments based on company size: large enterprises and small and medium-sized enterprises (SMEs). Marketing automation had few uses in the early stages of technology diffusion and was mostly used by large companies. With the digitization of industries and the increasing rate of internet and mobile device penetration, as well as the need to successfully engage consumers, a considerable number of SMBs have started integrating automation solutions into their existing systems.
By Solution: The report provides the bifurcation of the marketing automation market into six segments on the basis of solution: Multi-Channel Campaign Management (CCCM), Real-Time Interaction Management (RTIM), Lead-to-Revenue Management ( L2RM), Marketing Resources Management (MRM), Content Marketing Platform (CMP) and Through-channel Marketing Automation (TCMA). Content Marketing Platform is expected to be the fastest growing segment with a CAGR of around 17% during the forecast period. Some of the key factors driving the growth of the segment include increasing focus on improving customer experience, growing acceptance of new and emerging technologies, and growing demand for content marketing software based on the to analyse.
By Application: The report provides the bifurcation of the marketing automation market into eight segments on the basis of application: Retail, BFSI, Advertising & Design, Manufacturing & Distribution, Teaching & Education, Healthcare, Media and entertainment and others. Many healthcare professionals have already implemented automated marketing strategies to save a lot of time and resources.
Improved customer service, consistent messaging, personalized connections, and in-depth analysis and improvement of customer and campaign data are just some of the key benefits of marketing automation in the healthcare industry. health. The aforementioned benefits are the key factors that are expected to make the healthcare industry a fastest growing segment, growing at a CAGR of 12.5% during the forecast period.
COVID-19 impact analysis and way forward:
Digital solutions for marketing and sales automation are rapidly gaining ground. Marketing automation allows businesses to optimize their marketing campaigns, track customer journeys, and create real-time insights so they can respond to customers faster and more efficiently.
The COVID-19 pandemic has highlighted the need for marketing automation as people shift their business interactions and purchases to digital media. The pandemic has heightened the importance of marketing automation as customers have overwhelmingly turned to digital channels to interact with businesses and purchase products and services.
The pandemic has triggered a new trend in e-commerce and internet marketing, which is expected to persist in the post-COVID era, propelling the growth of the market. Also, growing demand for personalization and integration of AI in marketing automation is expected to drive market growth in the post-COVID era.
Collaborations, development of new products, investments related to capacity growth, mergers and acquisitions, partnerships and agreements, investments in research and development are just some of the main strategies used by players.
Key Players of Global Marketing Automation Market are:
Main topics covered:
2.1 Marketing automation: an overview
2.2 Marketing Automation Segmentation: An Overview
2.2.1 Marketing Automation Segmentation
3. Global Market Analysis
3.2 Deployment Type Analysis
3.3 Channel analysis
3.4 Company Size Analysis
3.5 Solution analysis
3.6 Analysis of applications
4. Regional Market Analysis
4.1 North America Marketing Automation Market: An Analysis
4.2 Europe Marketing Automation Market: An Analysis
4.3 APAC Marketing Automation Market: An Analysis
4.4 ROW Marketing Automation Market: An Analysis
5. Impact of COVID-19
5.1 Impact of COVID-19
5.1.1 Impact of COVID-19 on the Global Marketing Automation Market
5.1.2 Post-COVID-19 scenario
6. Market dynamics
6.1 Engine of growth
6.1.1 Increase in the number of Gmail users
6.1.2 Growing Adoption of Cloud Computing Technology
6.1.3 Growing use of social media
6.1.4 Growing adoption of e-commerce
6.1.5 Growing Mobile Marketing Trend
6.2.1 Data quality issues
6.2.2 Cybersecurity issue
6.2.3 High initial implementation cost
6.3 Market trends
6.3.1 Artificial Intelligence (AI) Integration with Marketing Automation Software
6.3.2 Increased focus on one-to-one marketing
6.3.3 Growing use of predictive analytics
5.3.4 Growing shift towards multi-channel marketing
6.3.5 Introduction to chatbots
7. Competitive landscape
7.1 Global Marketing Automation Players by Market Share
7.2 America Marketing Automation Players by Market Share
8. Company Profiles
8.1 Overview of activities
8.2 Operating segments
8.3 Business Strategy
For more information about this report visit https://www.researchandmarkets.com/r/ugkali