Global Business Research Company Marketing Automation Market Report 2022 – Global Market Size, Trends and Forecast 2022-2026
LONDON, GREATER LONDON, United Kingdom, May 3, 2022 /EINPresswire.com/ — According to the “Marketing Automation Global Market Report 2022 – Market Size, Trends, And Global Forecast 2022-2026” published by The Business Research Company, marketing Automation market size is expected to grow from $5.11 billion in 2021 to $5.84 billion in 2022 at a compound annual growth rate (CAGR) of 14.2%. The global marketing automation market size is expected to reach $9.36 billion in 2026 with a CAGR of 12.5%. Rise in big data and data analytics solutions is expected to drive the growth of the marketing automation market in the future.
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The marketing automation market includes sales of marketing automation software by entities (organizations, sole traders, and partnerships) that help identify potential customers, automating the process from lead nurturing to nurturing Sales. Marketing automation is the process of using technologies to automate repetitive marketing processes. When it comes to tracking leads and guiding potential customers through the funnel, automation can save marketers a lot of time. Customer relationship management (CRM) and customer data platform (CDP) software are frequently integrated with marketing automation software.
Global Marketing Automation Market Trends
Personalized content has become a key trend in the marketing automation market. Customers expect companies to create products based on their preferences and choices in today’s digital world. Marketing automation software can typically learn from data, identify buying habits, and make decisions with minimal human intervention. This software automatically recommends appropriate products and services based on customer profiles and online activity. As a result, such software helps companies increase customer engagement, meet their specific needs, improve business processes, and provide better customer support.
Segments of the global marketing automation market
The global marketing automation market is segmented:
By component: software, services
By deployment: on-premises, in the cloud
By size of organization: small and medium enterprises, large enterprises
By Application: Digital Marketing, Email Marketing, Mobile Marketing, Inbound Marketing, Social Media Marketing, Campaign Management, Others
By End Use: BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education, Other
By Geography: The global marketing automation market is segmented into North America, South America, Asia-Pacific, Eastern Europe, Western Europe, Middle East and Africa. Of these regions, North America accounts for the largest share.
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The Global Marketing Automation Market Report 2022 is part of a series of new reports by The Business Research Company that provides Marketing Automation Market Overviews, Marketing Automation Market Analysis and forecasts market size and growth for the Global Marketing Automation Market, Marketing Automation Market Share, Marketing Automation Market Segments and Geographies, Marketing Automation Market Players report, revenue, profiles and market shares of major competitors in the marketing automation market. The Marketing Automation Market report identifies key countries and segments for opportunities and strategies based on market trends and key competitor approaches.
TBRC’s 2022 Global Marketing Automation Market Report includes information on the following:
Data segmentation: market size, global, by region and country, historical and forecast, and growth rate for 60 geographies
Major Market Players: SAP SE, Salesforce.com Inc., Oracle Corporation, Adobe Inc., Teradata Corporation, HubSpot Inc., SAS Institute Inc., IBM Corporation, Cognizant, Act-On Software Inc., Marketo, Ontraport, Sendinblue , Autopilot, Prospect.io, ActiveCampaign, eTrigue Corporation, Greenrope, Insidesales.Com Inc., Infusionsoft and SharpSpring Inc.
Regions: Asia-Pacific, China, Western Europe, Eastern Europe, North America, United States, South America, Middle East and Africa.
Country: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
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The Business Research Company has published over 1,000 industry reports covering over 2,500 market segments and 60 geographies. The reports are based on 150,000 datasets, extensive secondary research and proprietary insights from interviews with industry leaders. Reports are updated with a detailed analysis of the impact of COVID-19 on various markets.