Global Marketing Automation Market Report 2021: Market to Reach $6.3 Billion by 2026

Dublin, Nov. 24, 2021 (GLOBE NEWSWIRE) — The “Marketing Automation – Global Market Trajectory & Analytics” report has been added to from ResearchAndMarkets.com offer.

Global marketing automation market to reach $6.3 billion by 2026

Amid the COVID-19 crisis, the global marketing automation market estimated at US$3.9 billion in 2020 is expected to reach a revised size of US$6.3 billion by 2026, growing at a CAGR of 8.6% over the analysis period. Cloud, one of the segments analyzed in the report, is expected to grow at a CAGR of 9.6% to reach US$4.6 billion by the end of the analysis period.

Global growth is expected to be driven by the rise of digital advertising, the growing use of the Internet and other technologies, and the growing popularity of social media networks. Businesses are increasingly relying on digital media marketing techniques such as search engine marketing, social media marketing, online advertising and mobile advertising while continuing to engage in channels traditional ways to take advantage of both worlds.

Ensuring the brand is available, relevant and consistent on social media is challenging for various businesses. Additionally, organizations are required to regularly update blogs and information while tracking trends, measuring the effectiveness of social efforts, and engaging with customers. These issues have paved the way for social media automation solutions that allow businesses to realize the power of marketing automation with social media to generate gains.

After a thorough analysis of the business implications of the pandemic and the induced economic crisis, the growth of the On-Premise segment is readjusted to a revised CAGR of 6.8% for the next 7-year period. This segment currently accounts for a 37.3% share of the global marketing automation market. Cloud-based tools give marketers more control over their marketing and sales content. These tools allow the proper implementation of strategies independently without the need to rely on other departments.

The US market is estimated at $1.2 billion in 2021, while China is expected to reach $898.4 million by 2026

The marketing automation market in the United States is estimated to be worth US$1.2 billion in 2021. The country currently accounts for a 29.31% share of the global market. China, the world’s second largest economy, is expected to reach an estimated market size of US$898.4 million in 2026 growing at a CAGR of 10.6% over the analysis period.

Other noteworthy geographic markets include Japan and Canada, each forecasting growth of 7.1% and 7.4% respectively over the analysis period. In Europe, Germany is expected to grow at a CAGR of approximately 8.3%, while the rest of the European market (as defined in the study) will reach US$989.3 million by the end of the year. analysis period.

In the United States, the outbreak of the COVID-19 pandemic had a significant impact on digital advertising in early 2020. However, in the second half, the holiday season and political party ad spend helped offset the loss. recorded earlier in the year. Digital ad spend therefore grew at a double-digit rate for the year.

The increase in online shopping, home delivery and connected TV has kept the market growing. Booming economies, growing employment opportunities, rising income levels, continued development of cellular markets, growing 4G penetration and rising purchasing power in major countries are driving the outlook for growth in the Asia-Pacific region.

Main topics covered:

I. METHODOLOGY

II. ABSTRACT

1. MARKET OVERVIEW

  • The rise of digital advertising is a cornerstone for the growth of marketing automation strategies

  • The race between the virus and vaccines is heating up. Amid this chaotic battle, where is the global economy headed in 2021?

  • These are times when questions abound and answers are few.

  • So how fast or how fast are we moving?

  • As India burns amid a deadly second wave driven by a double and triple mutation, it’s clear fairness is not part of global COVID policy

  • Progress on vaccinations, why should companies care?

  • With the IMF’s upward revision of global GDP forecasts for 2021, most businesses are optimistic about a global economic recovery

  • A look back at 2020 as the worst year in human history that left the world in shambles and industries and markets in turmoil

  • How is marketing and advertising affected by the pandemic and what is the new normal?

  • Digital marketing strategies change in times of pandemic

  • Pushed by the pandemic to survive, companies are scrambling to expand their online presence

  • The digital and personalized experience is gaining importance

  • Marketing Automation – Definition, Scope, Benefits and Importance

  • Recent market activity

  • News

  • Global brands

2. FOCUS ON CERTAIN PLAYERS (Total 252 featured)

3. MARKET TRENDS AND DRIVERS

  • As Social Media Marketing Goes Mainstream, Now is the Time to Embrace Automation Technology Solutions

  • The Dramatic Rise of Ecommerce and Mobile Commerce Strengthens the Business Case for Marketing Automation

  • The pandemic is accelerating the growth of e-commerce

  • E-commerce vendors are stepping up adoption of email automation technology and solutions

  • Email users (in millions) for the years 2020, 2022, 2024 and 2026

  • Voice-Based Marketing Automation (VBMA) Gains Momentum with Cutting-Edge IVR Solutions

  • Customer service automation is the first step to shaping brand experiences

  • Automated telemarketing is gaining favor

  • Healthcare consumerism is driving demand for IVRs in healthcare

  • Prescription Refills via IVR Gaining Importance in Competitive Pharmaceutical Retail Market

  • The Role of Big Data in Marketing Automation Is Growing

  • Chatbots or virtual assistants are on the horizon

  • Machine Learning and AI-Assisted Platforms to Personalize the Customer Experience

  • Cloud-based marketing automation will grow in importance as businesses increasingly reach customers through digital channels

  • Growing focus on mobile-first approach creates strong opportunities for mobile marketing automation

4. GLOBAL MARKET OUTLOOK

III. REGIONAL MARKET ANALYSIS

IV. COMPETETION

For more information about this report visit https://www.researchandmarkets.com/r/snjh6

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