Global Marketing Automation Market Report 2022

New York, June 06, 2022 (GLOBE NEWSWIRE) — announces the release of the “Marketing Automation Global Market Report 2022” –
Marketo, Ontraport, Sendinblue, Autopilot,, ActiveCampaign, eTrigue Corporation, Greenrope, Insidesales.Com Inc., Infusionsoft, and SharpSpring Inc.

The global marketing automation market is expected to grow from $5.11 billion in 2021 to $5.84 billion in 2022 at a compound annual growth rate (CAGR) of 14.2%. The marketing automation market is expected to reach $9.36 billion in 2026 with a CAGR of 12.5%.

The marketing automation market includes sales of marketing automation software by entities (organizations, sole traders, and partnerships) that help identify potential customers, automating the process from lead nurturing to nurturing Sales. Marketing automation is the process of using technologies to automate repetitive marketing processes.

When it comes to tracking leads and guiding potential customers through the funnel, automation can save marketers a lot of time. Customer relationship management (CRM) and customer data platform (CDP) software are frequently integrated with marketing automation software.

The primary modes of marketing automation deployment are cloud-based and on-premises. The site allows companies to connect their existing systems to marketing, logistics and other communication channels with customers, employees and other stakeholders.

This is ideal for companies with in-house IT teams for support, companies handling sensitive data, or companies with a regulatory requirement to keep all data on company servers only. The software is used by large enterprises and small and medium enterprises (SMEs) and is used in digital marketing, email marketing, mobile marketing, inbound marketing, social media marketing, campaign management and other apps.

The various end users include BFSI, retail, healthcare, telecommunications and IT, discrete manufacturing, government and education, and other end users.

North America was the largest region in the marketing automation market in 2021. Asia-Pacific is expected to be the fastest growing region during the forecast period.

Regions covered in the Marketing Automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle- East and Africa.

Rise in big data and data analytics solutions is expected to drive the growth of the marketing automation market in the future. deliver the right offers at the right time, retain their potential customers and help them achieve a higher lead score.

A marketing automation company can dynamically react to the behavior of its current and future customers and design a strategy that works for them by leveraging big data and data science methods and practices. For example, according to Tech Jury, a US-based software and technology review company, by 2023 the big data analytics market will reach $103 billion.

Moreover, big data growth statistics reveal that data creation will exceed 180 zettabytes by 2025. Moreover, in 2019, the big data banking analytics market had reached $29.87 billion, which is expected to to grow at a CAGR of 12.97% between 2020 and 2025. to reach $62.10 billion by 2025. Hence, the growth of big data and data analytics is acting as a primary growth driver for this market .

Personalized content has become a key trend in the marketing automation market. Customers expect companies to create products based on their preferences and choices in today’s digital world.

Marketing automation software can typically learn from data, identify buying habits, and make decisions with minimal human intervention. This software automatically recommends appropriate products and services based on customer profiles and online activity.

As a result, such software helps companies increase customer engagement, meet their specific needs, improve business processes, and provide better customer support. For example, in September 2021, LionAI, an artificial intelligence (AI)-based advertising technology analyzer, launched its first-of-its-kind advertising technology and marketing automation platform for marketing managers in the Higher Education.

Using paid and programmatic media, this service was created to effectively increase brand awareness and student enrollment. LionAI’s advertising technology, according to the company’s team, allows clients to increase their digital marketing performance by 20% or more in 30-60 days, depending on their traffic. Universities will be able to expand their digital advertising while providing prospective students with an unforgettable experience by eliminating unnecessary ad spend.

In May 2019, SugarCRM Inc., a US-based software company, acquired Salesfusion for an undisclosed amount. Through this acquisition, SugarCRM Inc was able to serve over 5,000 global customers with unparalleled and comprehensive customer experience solutions as a result of this purchase. Sugar was also able to improve customer understanding at all levels of the sales, marketing, and service cycles by using actionable analytics and intelligent automation to deepen existing customer relationships and build new ones. Salesfusion is a US-based company providing new standards in marketing automation for midsize businesses.

The countries covered in the Marketing Automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea South, the United Kingdom and the United States.

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