Global marketing automation market size will double by 2028

The global marketing automation market is expected to double from $2.75 billion in 2021 to nearly $4.71 million by 2028, growing at a compound annual growth rate of 7.9% during of the next six years. However, unlike in the past, growth could be driven by the Asia-Pacific region due to the booming manufacturing sector, structural changes in digital advertising and the growing use of smartphones in the Indian and Chinese economies.

A new report from Valuates suggests that the key drivers driving this growth are growing internet penetration, digitization of businesses and heavy use of smartphones. These have necessitated the need for automated marketing solutions in an age of personalized advertising where the need to retain users and acquire new customers is becoming more critical.

In addition, rapid developments in the field of big data analytics and its adoption during the lockdowns caused by Covid-19 and their negative impact on businesses are also likely to significantly boost the growth of marketing automation during of the period.

The use of aggressive data-driven promotion strategies across multiple businesses, AI, IoT, and social media campaigns will drive the market growth in the coming years. Meanwhile, the pandemic has also driven the accelerated adoption of automation tools in marketing. The report highlights some major trends that are likely to impact the business over the next few years:

The big boom on the digitization front

A major driver of marketing automation efforts comes from rapid digitization efforts from director to consumer and business to business brands. These companies are engaging in digital marketing activities through lead generation with better ROI. Integrating CRMs and marketing automation with business processes helps them automate repetitive tasks.

Marketing automation solutions include email marketing, mobile apps, inbound marketing, social media marketing, reporting and analytics, lead nurturing and scoring, campaign management, and more. . Online channels are becoming dominant with complex purchase journeys for customers. These factors will drive the growth of the marketing automation market in the coming years.

High volumes of data generation and personalization

Business-to-consumer automation is growing rapidly as marketers seek to create more and more personalized experiences for target customers. Marketing automation giants are innovating with more tools to boost sales, engage users at different levels of their buying journey, and retain them longer. From personal emails for after-sales service to recommendations based on past purchases, in-app notifications, and more.

However, more and more of these campaigns rely on massive amounts of user-generated content, helping brands capture their preferences more accurately. This facilitates targeted campaigns on multi-channel networks where tools automate routine tasks and let experts focus on key areas.

Data-driven analytics and promotional strategies

Artificial intelligence and IoT sensors capture market data in granular ways with machine learning, predictive analytics, and big data forecasting helping marketers create better ad campaigns. As website chatbots capture vital data, they use nuanced tactics to provide a clear view of what worked and what didn’t.

These not only help to improve the efficiency of resource allocation, but also lead to segmented audience reports, positive user experience, better product or service development, etc. That’s why companies are now investing in AI tools to support the growth of marketing automation.

The impact of Covid-19

The pandemic and ensuing global lockdowns have spiked the adoption rate of marketing automation solutions as organizations seek to grow their online presence. These tools are convenient and help reduce employee costs.

The remote work model further fuels its demand. Businesses large and small are aggressively reevaluating their marketing spend to maintain a steady stream of revenue and growth. The shift to online promotional campaigns is obvious. These rapid developments will boost the growth of the marketing automation market in the years to come.