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Editing: 7; Published: February 2022
Executive Pool: 821
Companies: 252 – Players covered include Acoustic, LP; ActiveCampaign, LLC; Act-On Software, Inc.; Adobe Systems Incorporated; HubSpot, Inc.; International Company of Commercial Machinery; Keep; Klaviyo Inc.; Marketo Inc.; Microsoft Corporation; Omnisend, LLC; Oracle Corporation; Salesforce.com, Inc.; Sugar CRM; SAP SE; SAS Institute Inc.; SharpSpring, Inc.; Thryv, Inc. and others.
Blanket: All major geographies and key segments
segments: Deployment (cloud, on-premise); End Use (IT & Telecom, BFSI, Retail, Discrete Manufacturing, Healthcare, Other End Uses)
Geographies: World; United States; Canada; Japan; China; Europe; France; Germany; Italy; UK; Spain; Russia; Rest of Europe; Asia Pacific; Australia; India; South Korea; Rest of Asia Pacific; Latin America; Argentina; Brazil; Mexico; Rest of Latin America; Middle East; Iran; Israel; Saudi Arabia; UNITED ARAB EMIRATES; Rest of Middle East; Africa.
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Global marketing automation market to reach $6.3 billion by 2026
When marketing activities are automated using software, it is called “marketing automation”. Repetitive activities such as posting to social media platforms and email marketing are becoming more automated, as they provide businesses with a double benefit. A successful marketing automation strategy would also aim to reduce the number of friction points with customers. Lead nurturing, personalized email marketing, campaign management, CRM integration, forms and landing pages, lead scoring, lead management and social media management are the prominent features of marketing automation. Global growth is expected to be driven by the rise of digital advertising, the growing use of the Internet and other technologies, and the growing popularity of social media networks. Businesses are increasingly relying on digital media marketing techniques such as search engine marketing, social media marketing, online advertising and mobile advertising while continuing to engage in channels traditional ways to take advantage of both worlds. Ensuring the brand is available, relevant and consistent on social media is challenging for various businesses. Additionally, organizations are required to regularly update blogs and information while tracking trends, measuring the effectiveness of social efforts, and engaging with customers. These issues have paved the way for social media automation solutions that allow businesses to realize the power of marketing automation with social media to generate gains. Automation technologies are an effective companion for social media marketing, allowing organizations to streamline different processes and increase business gains.
Amid COVID-19 crisis, Global Marketing Automation Market Estimated at US$4.4 billion in 2022, is expected to reach a revised size of US$6.3 billion by 2026, growing at a CAGR of 8.6% over the analysis period. Cloud, one of the segments analyzed in the report, is expected to grow at a CAGR of 9.6% to reach US$4.6 billion at the end of the analysis period. After a thorough analysis of the business implications of the pandemic and the induced economic crisis, the growth of the On-Premise segment is readjusted to a revised CAGR of 6.8% for the next 7-year period. This segment currently accounts for a 37.3% share of the global marketing automation market. Cloud-based tools give marketers more control over their marketing and sales content. These tools allow the proper implementation of strategies independently without the need to rely on other departments.
The US market is estimated at $1.3 billion in 2022, when China is expected to reach $898.4 million by 2026
The Marketing Automation market in the United States is estimated at US$1.3 billion in 2022. The country currently accounts for a 29.31% share of the global market. Chinaworld’s second largest economy, is expected to reach an estimated market size of US$898.4 million in 2026 with a CAGR of 10.6% over the analysis period. Other notable geographic markets include Japan and Canada, each predicting growth of 7.1% and 7.4% respectively over the analysis period. In Europe, Germany is expected to grow at around 8.3% CAGR while the rest of the European market (as defined in the study) will reach US$989.3 million at the end of the analysis period. In the United States, the outbreak of the COVID-19 pandemic had a significant impact on digital advertising in early 2020. However, in the second half, the holiday season and political party ad spend helped offset the loss. recorded earlier in the year. Digital ad spend therefore grew at a double-digit rate for the year. The increase in online shopping, home delivery and connected TV has kept the market growing. Prosperous economies, growing employment opportunities, rising income levels, continued development of cellular markets, growing 4G penetration and rising purchasing power in major countries are driving growth prospects in the Asia Pacific Region. Continued
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