Here’s how AI content marketing will shake up 2022

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As the embers of the year drawing to a close are extinguished, businesses are already gearing up and gearing up to storm 2022. The need to seek alternatives to standard messaging – to stay relevant – is not an option, but a lifesaver.

Content has gone beyond simple information on a blog or social media platform to become a critical factor in establishing or changing the narrative of almost any business. Its potential as a marketing tool that small businesses are tapping into and exploiting in growing numbers. Good content is simply your best bet for breaking the ice of a market and reaching a target audience. According to HubSpot, developer and distributor of software products for marketing, customer service and sales, 70% of marketers actively invest in content marketing, while 78% of companies have a team of one to three. content specialists.

When AI meets content

As business demands for more content continue to increase, keeping pace can be a herculean task. This is where AI can play a role. AI writing tools can reduce the burden of content goals, as they can be used to produce blog posts, social media posts… even marketing copy, all tailored to the topics that have been given to them. given. Their algorithms sift through millions of resources from different sources to deliver truly engaging content. Small businesses and startups that don’t have the luxury of many employees or the deep pockets for expert content writers have a better chance with them in play.

According to Semrush, which offers a suite of online marketing/visibility enhancement tools, more than 12% of respondents said they use AI writing technology to create content. These numbers are sure to increase in 2022 as more companies realize how tools and platforms such as jarvis.ai, ai-writer, contentbot.ai and instarel.ai can be used.

Related: Could this bot be your marketing copywriter?

Benefits of AI Content Writing Tools

  • Save time: By creating articles faster than an average writer is capable of, this technology can help small businesses free up valuable time that can be used in other aspects of growth.
  • Improved ROI: With AI writing tools, ROI tends to improve because they can automatically adapt to different platforms and publish consistently. (The more regular a business is with its content, the higher the chance of reaching a more targeted audience.)
  • Increased sales: Customers and target audiences are more likely to buy from a business they know and trust, and one way to build that trust is to post content on a blog or one or more social media platforms. AI writing tools can create content that builds that trust.
  • Competitive Advantage: With brand consistency comes presence of content on various platforms or blogs that a target audience is more likely to come across. Content marketing gives your business a competitive edge, and adopting AI writing tools is one way to improve that.

Related: How to Leverage AI for Maximum Benefits for Your Business

Content marketing is at the heart of customer engagement, and while these next-gen writing tools can’t do the job alone (there’s still an important role for a skilled content writer), they are a smart way to give your outreach efforts the Midas touch.