How 4 former Facebook employees are changing digital marketing

Digital marketing has become extremely important for success as more and more businesses focus their efforts in the waters of digital commerce. Currently, more than half of the world’s population are active users of social media, making it easier and cheaper for business owners to reach their target audience through social media marketing. But it can be difficult to create an effective digital marketing strategy, which is where Matt Collino, Scott McKenna, Tom Scrase and Andrew Scrase come in with their agency. Social Amp.

These four ex-Facebook employees are using their skills and experience to change the digital marketing space by helping businesses develop marketing strategies tailored to their current needs.

Collino commented: “We have been extremely motivated to provide a working relationship where we are seen as an extension of the internal team rather than a typical external agency. It has helped us build lasting relationships and understand our clients’ businesses.”

According to the four founders, their goal is to help business owners harness the power of digital platforms and scale their businesses through effective and personalized digital advertising strategies. SocialAmp specializes in advertising on Facebook, Instagram, Twitter, Snapchat, TikTok, and LinkedIn, as well as Google search and display.

With Matt, Andrew, Scott and Tom’s extensive backgrounds working at one of the world’s largest tech companies, they have an edge to break into this competitive arena.

Scott McKenna commented, “With our experience working at Facebook and our in-depth knowledge of how algorithms work, we feel uniquely positioned to drive the best results for our clients.”

Scott McKenna, from Glasgow and a former University of Strathclyde alumnus, spent seven years working at tech giant Facebook before founding SocialAmp.

Its partners, Matt Collino and Tom and Andrew Scrase, are also former employees of Facebook, where the group met and launched SocialAmp in 2017.

Since then, the company has become one of the leading digital marketing agencies providing paid digital services to Boohoo, Pretty Little Thing, MTV, Nickelodeon and Billionaire Boys Club.

Tom Scrase commented: “It has been so rewarding to be able to take the knowledge and experience gained over the years working with some of the biggest advertisers in the world and be able to apply it to businesses of all shapes and sizes. at SocialAmp. I will never tire of seeing the positive impact we continue to have on all the companies we work with.”

SocialAmp reported record profits throughout the recent pandemic. The company has made a profit of £1.5m over the past year and is on track to hit £5m by the end of next year.

Andrew Scrase said: “It has been eye-opening to see the impact of the pandemic on so many areas. SocialAmp has been fortunate to be able to help some businesses go digital and survive the pandemic. Do part of their journey has been an incredibly rewarding experience for us and we felt a real privilege to have had the responsibility to help so many companies through these tough times and explore new areas of opportunity.”

With a growing team in London and Glasgow, they plan to double their workforce by the middle of next year to continue providing their best service for their impressive and growing client list.

Disclaimer: This article is a paid publication and does not involve any journalistic/editorial involvement of the Hindustan Times. Hindustan Times does not endorse/endorse the content(s) of the article/advertisement and/or opinions expressed herein. Hindustan Times shall not be in any way responsible and/or liable in any way whatsoever for anything stated in the article and/or also with respect to the view(s), opinion(s) ), announcement(s), statement(s), affirmation(s) etc., stated/presented in the same.

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