How AI technology is changing the content marketing landscape

Did you know that 68% of marketers create at least one piece of content every day?

“Content is king” is something we’ve heard a lot over the past few years. While the adage held true until last year, the content marketing landscape has changed tremendously since the pandemic hit.

The content has had an immense impact on our daily lives. Most of us consume content throughout the day in one form or another. And none of us would rather consume substandard content.

Companies realize this too. So they spare no effort to ensure that they create content that their target audience loves.

For any business, content marketing is key and it works best when you have a well-defined strategy and plan.

Designing a relevant plan allows you to improve engagement, drive traffic and sales. But to get started, you need to define your audience, research your competitors, undertake keyword research, and plan your resources.

All of this was often seen as tedious and monotonous. But AI and new-age technologies are transforming the content marketing landscape by taking over what marketers used to do manually.

How is AI technology changing the content landscape?

Content creation includes planning, research, creation, distribution, etc. In the past, these tasks took up most of the marketers’ time. But with AI in the mix, most content creation tasks become much more efficient.

The inculcation of technology has enabled marketers to devise a flexible content execution strategy. It has also boosted their marketing efforts and forced brands to adapt to a rapidly changing landscape.

AI ensures that content marketers can integrate different types of content into their strategies and drive the overall marketing effort effortlessly.

In fact, 82% of content marketers were actively using SEO tools to improve their content marketing efforts in 2020.

These tools have broken down several critical elements of content creation and broken them down into easily manageable steps. These tools have been essential enablers for content marketers and have streamlined several aspects of content marketing.

Due to the undeniable presence of AI technology, businesses are being forced to remove bottlenecks that hinder their growth and significantly tweak their overall marketing approach.

The rise of social media and the increased personalization factor in communication are some of the reasons for investing in content.

The arrival of GPT-3 has improved the way companies experience automated content generation. This allowed them to leverage AI technology to create, edit, and review content. Emerging SEO technologies are helping brands respond to user search intent. With SEO and AI tools, you can boost your content marketing efforts.

Additionally, testing is an integral part of content marketing as it allows us to understand the overall impact of the plethora of elements at play. Tools like Flesch, Yoast, SEMRush, and Ahrefs make content testing a walk in the Park.

With them, you can analyze the results of elements, such as keywords, tone, completeness, and pitch that you want to incorporate into your marketing strategies with just a few clicks.

There are many ways for businesses to jump on the bandwagon of content marketing evolution and profit from it. But since one size doesn’t fit all, you need to figure out what’s best for you.

If you don’t feel comfortable, you can find a plethora of SaaS brands offering content creation services or software that would allow you to do this with ease.

There has been a rise in offerings powered by GPT-3 and NLP technologies which excel in the content creation journey. These softwares were clinical in decoding underlying human intentions, finding relevant keywords to target, and formulating content that would meet the needs of the target audience.

These new-age tools have redefined the way content marketing is viewed and continue to deliver innovations that make it easier to design content and integrate it with your ancillary marketing efforts.

Edited by Teja Lele Desai

(Disclaimer: The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of YourStory.)