How Digital Marketing and Analytics Lead to Organizational Growth

Since the advent of online advertising, marketers have increasingly focused on improving digital marketing and how to better engage consumers. Increasingly, the well-defined reach possible through the Internet plays a key role in marketing and identifying potential markets. Acquiring in-depth knowledge of internet marketing and analyzing the large amounts of data available are key elements that drive the business strategies of organizations.

The Internet connects an organization to the world. The intelligent data analysis and algorithms used today capture consumer attitudes, preferences and behavior like no research has done in the past. It is possible to define a target audience by many parameters such as age, education, income and even food preferences. This allows marketers to offer personalized solutions and advertising campaigns aimed at specific target groups. Campaigns can be tailored to the budget, tastes and consumption habits of these groups to maximize the effect. In short, digital marketing and analytics is all about “intelligently connecting” with the target audience to maximize returns on the one hand while optimizing campaign cost on the other.

The cost of covering an entire market in geographic terms is huge. Much of the marketing communications will reach an audience that is not prospective. Additionally, an “offline” audience will drain valuable advertising rupees from the organization. Smart digital marketing saves valuable resources and ensures that communication effectively reaches the entire target audience by choosing the best platform, time and duration. The target audience gets maximum OTS (opportunity to see) at the lowest cost. If implemented effectively, a digital marketing campaign will significantly reduce the cost of reach compared to conventional media such as print and outdoor media.

Digital marketing is therefore an essential part of an organization’s campaign in its quest to carve out a lion’s share of the market. It is therefore not surprising that most organizations are looking for qualified professionals to distribute their marketing communications via the Internet. Digital media is also evolving and offering more possibilities than ever, making it a must along with other media in a marketing campaign.

The demand for digital marketing professionals is on the rise

The digital advertising market is estimated to have grown at a CAGR of 29.50% in the recent past. Spending on digital media is expected to reach Rs 35,809 crore by 2023 (source: Business Insider 2022). This growth is fueling the demand for professionals in the field. On average, a digital marketing professional can expect a salary of around INR 15 lakhs per year to start. At the middle and top tiers, the package could reach around INR 32 lakhs (source: Glassdoor 2022).

This indicates the demand for digital marketing and analytics professionals in the market today. The needs and possibilities of digital marketing and analytics have led many institutions to launch programs that equip both students and working professionals with the skills to effectively harness the power of the Internet. Based on LinkedIn posts alone, there is currently a demand for over 35,000 digital marketing professionals in India. This might just be the tip of the iceberg given the enormous potential of the internet.

To do what digital marketing and analytics programs to help?

A certified program in digital marketing and analytics equips students and employed professionals with the skills to understand how the Internet works to their advantage. Many factors govern Internet use and how well-defined target audiences can be reached. Although there is a large volume of data available and capable of being captured, it is imperative to analyze and use this data effectively.

Certified programs cover all of these aspects of marketing through digital media. They help in the application of strategies based on the analysis of the data entered. A program is a complete guide to digital marketing as it covers all its aspects.

Digital Marketing and Analytics Program by ISB Executive Education

An example of a complete program is the Digital Marketing and Analytics Program by ISB Executive Education. This program has content based on today’s marketing needs and covers the range of branches needed for digital campaigns.

Highlights of this program include 128 videos recorded by world-renowned ISB faculty, 20 assignments and quizzes, 6+ case studies, 10+ discussion forums, 13 online sessions with ISB practitioners industry and 4 simulations. The program offers over 100 lessons, over 23 hours of homework and 7.50 hours of assessments. This is in addition to industry knowledge transfer to create job-ready professionals with the skills to deliver from the get-go.

This program specifically equips students and working professionals to:

● Get more ROI from their digital campaigns
● Gain actionable insights from an industry-focused curriculum and real-life case studies
● Maximize reach, engagement and conversions with optimized paid campaigns
● Build frameworks for the successful planning and execution of campaign strategies

For more: Certified Program in Digital Marketing and Analytics