Currently, promotion with content is a hot topic among online entrepreneurs. Indeed, in the digital space, there is a great competition to attract the attention of its users. Companies invest a lot of money in content marketing to form a strong personal brand. Also to create a profitable product presentation and show that the company is ready to share the utility. As a result, they hope to convert an audience into loyal customers. In this article, let’s take a look at the main benefits and mechanics of promoting with content.
Why is content marketing an in-demand format?
You can present content marketing in the form of articles, videos. It is a material that gives users utility, interactivity, and they become loyal to the brand. Content marketing is important when a brand has complex products that are difficult to sell with a single advertising message, indicating on the banner only the characteristics of the product. Content marketing is relevant when the product or service solves a lot of problems. Or if there are multiple segments of the target audience. Content serves as an additional layer that makes the user believe that a brand will truly do what the marketing messages promise.
Content marketing is very important at all stages of a sales funnel. You can implement the product recognition task with social media posts. Also through YouTube advertisements or viral content, where the task is to claim a specific brand that solves the defined tasks.
The second level of promotion through the sales funnel is the customer’s purchase decision. This task is solved by the corporate blog, where the content plays the role of a conversion mechanism.
Content marketing solves the problem of returning users. If a customer has made a targeted purchase or action, you need to warm them up with content in order to keep them coming back or upsell. Content marketing can be done through different methods, such as social media or email marketing.
What is the most profitable channel for promoting content?
Social networks are a tool for disseminating brand values, landing platforms for direct advertising targeting. Also as a basis for retaining existing customers.
If you choose social networks to promote your project, the best solution is now Instagram. Here is the most active audience with the highest level of engagement that exists. According to statistics, half of the audience watches Stories because it is now the most relevant content.
Your success on this social network depends on the size of your audience. Subscribers are a valuable asset to any business that can be constantly monetized. In the early stages of promotion, it is effective to buy real Instagram followers to create a quick start. To form a first impression of trust and start the process of steadily scaling the account.
It is very important to add people who can influence your business yourself. Users with whom you can create fruitful collaborations. It is necessary to promote not only your business profile but also your personal brand. You have to position yourself as a professional. Be constantly visible in the information field, generate useful and interesting content that reveals not only your professional activities, but also you as a multifaceted person.
How to prepare a content strategy?
Before generating sales content, it is important to create a few utility keys. Cases are a popular format that work very well. It’s important to understand how the product solves the problems of specific segments of your audience and show the results of how you’ve already helped people. You can interview a loyal customer to tell them how using your product helps them save money or earn extra money. Such content will be a trigger for people to become your customers.
In social media, the behind-the-scenes format works well when telling about life in the office, and also shows the inner workings of business processes. Contests are another effective format that entertains and engages the audience. High activity in the profile increases range. It also has a positive effect on organic promotion thanks to the algorithms of the social network.
In your posts, ask users what they are unhappy with. Such posts usually cause a flurry of comments. Users are always ready to share what went wrong with their customer experience. It’s important for people to see that the brand is ready to handle the negatives of a customer. Also to make concessions in cases where the company got it wrong.
Additionally, it is effective to ask for feedback on new products. It’s good in terms of building a community because people feel involved in the process of creating your product.
How to promote content quickly and efficiently?
Instagram, like any other social network, provides a lot of tools to promote content. Some people buy Instagram followers and other activity metrics to build social proof, also increase reach, and grab the attention of new audiences. Other people set up targeted advertisements and attract people targeted by specific characteristics.
A highly converting sales channel is blogger advertising. There are situations where both small and large brands buy advertising and don’t get the desired results because they miss important details. There are a few rules that will help you avoid losing the budget.
First, it is important to analyze bloggers on the presence of your target audience. Also its quality, as well as the level of involvement.
Once the blogger has posted a promotional post, it’s important to sell in the comments. According to statistics, the treatment of comments increases the conversion several times. In the comments, you can see the fears of users that prevent them from using your product. This is valuable information. It can be used effectively in marketing communications to address and prevent user objections.
For different tasks, it is important to choose a specific type of blogger. If you want to increase your brand awareness and account reach, you need to partner with great bloggers. If you want to promote a small or medium business, you should choose bloggers with fewer subscribers. However, those that are more specialized and targeted.
In summary, although content marketing is difficult to automate, unlike direct traffic buying, it is the most effective promotional tool today. It is worth investing resources and money in developing your personal brand on social media, as they will pay off with huge financial opportunities from a distance.