ISB Executive Education Offers Digital Marketing and Analytics Course for Skills Enhancement Professionals

ISB Executive Education has announced the ninth cohort of its digital marketing and analytics program in collaboration with Emeritus. It aims to enable professionals to become adept at navigating the changing business needs of the digital world. The deadline to register for the program is June 10.

The 12-week Digital Marketing Analytics program is ideal for mid- to senior-level professionals with 5-15 years of work experience. The curriculum of the program is designed to empower and develop professionals in line with business requirements.

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The program’s intensive curriculum is designed to equip professionals with the tools to stay current with changing business imperatives, says ISB. Upon successful completion of the program, participants join the ISB Executive Network and become eligible for a host of benefits, including lifetime access to this vast network of executives and entrepreneurs.

Mohan Kannegal, CEO, India & APAC, Emeritus, said, “Due to recent developments, digital marketing has become quintessential, and businesses are now leveraging digital marketing and analytics to build and manage their brand image. brand, reach a wider audience and improve brand visibility. . We have seen an exponential growth in digital marketing compared to traditional marketing techniques. »

“The Digital Marketing and Analytics program would help hone professionals to keep up with changing business scenarios and meet growing industry demands. The digital marketing simulation platform would provide hands-on experience by allowing them to create and optimize simulated campaigns, monitor and optimize key performance indicators, and manage campaign budgets,” Kannegal added.

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According to recent reports, the digital advertising market is growing at a CAGR of 29.5% and is expected to reach expenditure of Rs 35,809 crore by 2023. Digital marketing has played a prominent role in driving the brands’ businesses and is key for them in today’s digital age, says ISB.

“The McKinsey Global Institute (MGI) report indicates that the digital economy can unlock productivity and create 60-65 million new jobs by 2025. The COVID-19 pandemic has further reinforced the importance of digital marketing, businesses in all industries and of all sizes realizing the need for talented marketers who are industry-ready with changing digital trends,” he added.

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