Jayanta Jenkins Leaving Head of Content Marketing @ Disney Branded TV – Deadline

Jayanta Jenkins is stepping down as head of content marketing for Disney Branded Television and National Geographic Content after a year and a half. His last day is June 10.

Jenkins joined Disney in December 2020 as Head of Content Marketing for Disney Branded Television and National Geographic Content, overseeing all marketing and advertising for content created by the two divisions. His appointment was revealed during Peter Rice’s big Disney General Entertainment restructuring announcement in November 2020, which saw the portfolio’s marketing operations split into three areas overseen by Jenkins; Shannon Ryan, President of Content Marketing, Hulu and General Entertainment; and FX Marketing President Stephanie Gibbons. Jenkins reported to Ayo Davis, president of Disney Branded Television, who succeeded Gary Marsh in the role last year, and Courteney Monroe, president of National Geographic Content. Davis and Monroe announced Jenkins’ departure in an internal memo this morning. A replacement should be appointed soon.

“A creative powerhouse, Jayanta was initially recruited to lead Disney Channel Marketing – a role that quickly expanded to encompass overseeing content marketing and advertising on Disney Branded Television and National Geographic,” Davis said. and Monroe in the joint memo to staff. “He leaned into the challenge, leading a newly integrated cross-functional team through a period of unprecedented growth for our businesses – when most of us were working remotely! Throughout, Jayanta was an extremely caring partner. , collaborative and kind, and he will be missed.

In her role, Jenkins led a centralized team responsible for all creative marketing, media planning, advertising, talent relations, events and rewards strategy activities promoting content created by National Geographic Content and Disney. Branded Television. He oversaw the development and execution of campaigns to increase awareness, viewership, and affinity building for the brand’s programming and franchises, working closely with the Disney Media & Network’s Trade Marketing team. Entertainment Distribution and the Disney+ marketing team.

“When I first joined you 18 months ago, I took the opportunity to try something new. I have loved my experience here and it has brought me immense personal and professional growth “Jenkins said in an email from the company. “But I’ve always been one to lead my life with self-awareness, and that’s led me to realize that I want to focus on what I do. love the most, my true passion, which is to work on creation.”

Prior to joining Disney, Jenkins was Global Executive Creative Director at Cheil Worldwide, Samsung’s in-house agency, where he led global initiatives for Samsung Mobile. He was also the first Global Chief Creative Officer at Twitter and has also held creative leadership positions at Apple Beats by Dre, Chiat/Day, Wieden+Kennedy and The Martin Agency.

Here is Jenkins’ internal memo and Davis and Monroe’s memo:

From Jenkins:

Crew –

I am writing to you today to share some news with you.

When I first joined you 18 months ago, I took the opportunity to try something new. I loved my experience here and it brought me immense personal and professional growth. But I’ve always been one to lead my life with self-awareness, and it’s led me to realize that I want to focus on what I love the most, my true passion, which is working on creating. . So, I wanted to share that I will be leaving Disney next Friday, June 10th. My plan is to return to my roots, having spent more time this summer with my son.

Upon reflection, I realize that my entire career has been filled with trying new things. Venturing outside your comfort zone to grow is what it’s all about. As the quote says, “Take the risk…or lose the chance.” And the opportunity this job gave me did just that.

I am proud of the important, award-winning and culturally relevant work we have done together, and it has been my pleasure and privilege to work alongside you. I learned a lot and I will always be grateful for this opportunity. My successor will inherit an incredible team.

Thank you for all your support and I wish you all the best. Please keep in touch.

Jayanta

From Davis and Monroe:

As many of you may have heard, Jayanta Jenkins will be leaving us next Friday. We wanted to take this opportunity to share our respect and appreciation for all that he has contributed to Disney Branded Television and National Geographic during his time with us.

A true creative force, Jayanta was initially recruited to lead Disney Channel Marketing – a role that quickly expanded to encompass overseeing content marketing and advertising on Disney Branded Television and National Geographic. He leaned into the challenge, leading a newly integrated cross-functional team through a period of unprecedented growth for our businesses – when most of us were working remotely!

Throughout, Jayanta has been an extremely caring, collaborative and kind partner, and he will be missed.

We are working to announce a successor soon, but for now, please join us in wishing Jayanta all the happiness he deserves, and nothing but the best in his future endeavours.

-Ayo and Courteney