Jomboy Media, YES Network team up for content, marketing partnership

YES Network adds a bit of freshness and fun to its lineup as one of sports media’s most successful stories gets a call to the show.

Jomboy Media is partnering with YES Network on a content and marketing deal where the digital company will produce original, exclusive video for the YES app. Additional Jomboy programming will also be produced for the linear YES network as well as the network application. This content will be promoted on both the YES Network and Jomboy Media platforms.

The YES-Jomby partnership was announced on Twitter on Wednesday morning. But for YES Network viewers, the team will become official when Jomboy Media founder Jimmy O’Brien and partner Jake Storiale are featured on Yankees Hot Pan Wednesday night (March 23) at 10:30 p.m. ET, following coverage of the Brooklyn Nets-Memphis Grizzlies game.

Initially, some of the content that Jomboy produces exclusively for the YES app includes a pitching coach series with former Yankees pitcher and current YES Network analyst David Cone. Cone will give Blitzball lessons with O’Brien and Storiale.

(Blitzball is a popular baseball game played with a special plastic ball that can take wild, curved paths when thrown and travel long distances when hit. The games have become popular content on the channel YouTube Jomboy.)

Jomboy will also host Watch Party shows with select YES Network Yankees shows, featuring YES on-air talent with O’Brien and Storiale.

The popular Talkin’ Yanks The podcast will be featured on both YES Network and the YES app with 30-minute “best of” shows highlighting interviews, game recaps and videos. Cone Edge of the slab podcast will also be featured on the “best of” show with 30-minute compilations of clips from the show also featuring Justin Schackil and James Smyth.

O’Brien and Storiale will also appear on YES Network programming, including podcasts, while YES Network talent will appear on the Jomboy Podcast Network.

Additionally, YES Network and Jomboy Media will consider producing joint content in the future.