Learn content marketing from the pioneers of the start-up world today at 3 p.m.

Show us an established category, and we’ll show you a startup disrupting it. Startups these days are not inferior to established brands when it comes to content marketing. In fact, many of them give traditional brands a hard time with their content marketing strategy.

On day three of the annual Content Conversations, BuzzInContent.com hosted a panel discussion on Content Marketing Lessons from Startups at 3 p.m., which will be broadcast live on the BuzzInContent.com and BestMediaInfo platforms.

Audiences will see start-up marketers share their secret sauce on how they go about disrupting marketing in their category with profitable content marketing strategies. Not only that, marketers are also going to turn the tide on creating viral videos.

The esteemed panelists for the virtual discussion are Laalit Lobo, VP of Marketing, Bombay Shaving Company; Ashish Bajaj, Head of Marketing, Partnerships and Public Relations, MediBuddy; Deep Bajaj, CEO and Co-Founder, Sirona; Shreyas Shevade, Creative and Content Manager, upGrad; and Sandeep Balan, Partner, Branded Content, Spring Marketing Capital.

To watch the chat, tap the bell icon to set the reminder here:

Mentioned below are some key talking points from the panel:

  • How Content Marketing Helps Businesses in the Startup Era.
  • What traditional brands can learn from start-up content marketing strategies.
  • Long term content vs short term content.
  • Secret sauce of creating viral videos.
  • Overcoming content marketing challenges.
  • Make investment decisions across all content formats.
  • How measurement metrics for startups differ from well-established brands.
  • Importance of useful content.
  • Create a profitable content strategy.

On day one of the annual BuzzInContent Conversations, panelists representing brands, publishers and agencies discussed content marketing trends that will help brands stand out in 2022.

Watch the panel discussion here:


On day two, panelists talked about maximizing ROI through expensive content IPs.”

Video of the session:

Join us for the awards ceremony tomorrow at 5 p.m., where BuzzInContent.com will announce the winners of the 2021 BuzzInContent Awards, hosted by acclaimed TV actress Aparna Dixit.

Don’t forget to hit the bell icon for the awards night notification in the link mentioned below:

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