Locus has appointed Anusha Yomahesh as Director – Brand and Content Marketing, and Anshu Singh as Vice President – Human Resources.
As Locus evolves and expands exponentially across North America, Europe and Southeast Asia, Anusha will oversee all aspects of her brand’s growth and operations, including reputation management, brand influence, thought leadership, influencer marketing, media relations, event marketing, C Suite promotion. , and employer brand. She is a brand marketing and communications specialist with over 12 years of experience building and scaling B2C and B2B brands in industries such as media, luxury retail, information technology and SaaS.
Anusha believes that creating strategic, integrated and ‘human’ brand experiences throughout the customer journey is essential to her role. “I am thrilled to join Locus and its talented leadership team at such a pivotal time in its evolution and growth journey. It’s an exciting time at Locus and I’m thrilled to be a part of this deep tech company that thinks first principles and is disrupting last mile logistics technology and creating a meaningful impact on its customers and end consumers. I firmly believe that the superpower of a brand lies in its purpose and authenticity, and I look forward to the opportunity to shape and evolve a global brand that is engaged, thoughtful, enduring and relentless in its quest to enable the last mile efficiency. “
In her leadership role as Vice President of Human Resources, Anshu Singh will anchor the global people strategy of Locus’ growing team. She is passionate about developing people and enabling transformational change through talent cultivation and management. A seasoned HR professional with nearly two decades of experience, Anshu has worked in IT, Life Sciences, BFSI and Consulting industries with major Indian and multinational brands, covering all functional areas of HR.
“I am delighted to be part of a fantastic team at Locus. His talent pool is ambitious, highly talented and driven. It’s fascinating to see how the team has grown rapidly over the years while keeping its original DNA intact. Locus is ‘team first’ and I’m excited to explore new ways to connect with the team and help them tap into their collective potential to reach new heights.”
Anshu believes that mutual respect and individual rights are essential to living well. She believes that not only gender diversity, but also diversity of thought processes and life experiences is what creates truly inspiring teams. Prior to Locus, Anshu worked at TeamLease Services, ICICI, ING, Novo Nordisk India and Zapr Media Labs.
Last year, Locus raised $50 million in a Series C funding round led by Singapore’s sovereign wealth fund – GIC and Qualcomm Ventures, with participation from existing investors.
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