Lyxel&Flamingo Wins Digital Marketing Mandate for NewU, Marketing & Advertising News, ET BrandEquity

Lyxel&Flamingo takes on NewU’s digital marketing mandate.

Dabur’s beauty retail business, NewU, has onboarded digital marketing agency Lyxel&Flamingo as a digital marketing partner. The agency will manage the brand’s digital marketing tasks, including social media marketing, website management and automation, search engine optimization, influencer management, and digital media buying.

Lyxel&Flamingo will be responsible for improving brand recall, building brand loyalty, and driving digital footfall and engagement.

Manish Asthana, Chief Business Officer, NewU (H&B Stores Ltd), said, “We are the market leader and preferred beauty retailer in the country, offering a broad portfolio of premium products in the fields of cosmetics, skincare, personal care, fashion accessories and herbal skincare all under one roof. The level of awareness among Indian consumers about current and emerging Indian and global beauty products and trends continues to rise. We are thrilled to partner with Lyxel&Flamingo to further strengthen our brand’s digital presence and forge a deeper connection with discerning consumers. The agency’s creative thought process resonates with our brand ideology and together we are confident to increase our brand’s media footprint using a decluttering strategy in this competitive industry.”

Shreyansh Bhandari, COO of Lyxel&Flamingo, said, “We are delighted with this partnership. Our team of young and exuberant professionals believe that a well-rounded digital strategy can exceptionally increase the conversion rate of consumers. The beauty retail sector in our country is very dynamic and in this context, we intend to bring the ideal balance between creative digital communication and engagement to reach the audience of NewU at a larger scale.

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