SHERIDAN, ALABAMA, USA, March 30, 2022 /EINPresswire.com/ — According to the latest report from IMARC Group, titled “Marketing Automation Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” The global marketing automation market grew at a CAGR of approximately 13% during the period 2015-2020 Looking ahead, IMARC Group expects the global marketing automation market to marketing shows strong growth over the period 2021-2026 Marketing automation refers to the technology that enables marketers to develop highly effective solutions to handle repetitive tasks.It involves the use of tools tools that help organizations launch effective marketing campaigns to target their ever-changing customer base across various marketing segments.Marketing automation also provides real-time customer insights and t identifies customer data transactions and multi-channel behavior that ultimately help formulate effective business strategies. Apart from that, its use helps in boosting customer engagement by helping staff to focus on critical business aspects. As a result, it is increasingly being used for email marketing, marketing analytics, lead management, distribution management, social media marketing, and customer relationship management.
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As the novel coronavirus (COVID-19) crisis grips the world, we are continuously monitoring changes in markets, as well as consumer buying behaviors around the world – our estimates on the latest market trends and values planned after taking into account the impact of this pandemic. These observations will be incorporated into the report.
Global Marketing Automation Market Trends:
The global market is primarily driven by the rapid digitalization in many industry verticals, in conjunction with the growing penetration of high-speed internet connectivity, smart devices and social media platforms across the globe. Marketing automation software is increasingly being deployed in various small and medium enterprises (SMEs) to streamline monotonous tasks and workflows effectively to increase overall revenue as well as retain and expand their existing customers. Additionally, there has been a tremendous increase in the adoption of several digital marketing solutions, such as content marketing, search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) advertising and social media marketing. This, along with the growing need to provide personalized and targeted communications to customers, is expected to create many growth opportunities in the market. The market is further driven by the growing adoption of big data, data analytics, and Internet of Things (IoT) across various businesses. Coupled with the growing integration of artificial intelligence (AI) with marketing automation software, this is creating a positive outlook for the market. Some of the other factors contributing to the growth of the market include growing volume of online data and growing use of marketing automation tools in the healthcare and banking, financial services and insurance (BFSI) industries. .
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Key Market Segmentation:
Competitive landscape with key players:
• Activecampaign LLC
• Act-On Software Inc.
• Adobe Inc.
• Technology solutions company Cognizant
• Hubspot Inc.
• International Commercial Machinery Society
• Oracle Corporation
• com inc.
• SAP SE
• SAS Institute Inc.
• Teradata Company.
Breakdown of the market by vertical:
• Health care
• IT and Telecom
• Entertainment and media
Breakdown of the market by end user:
• Large companies
Breakdown of the market by type of deployment:
• On the site
Market Breakdown by Application:
• Campaign management
• Advertising by e-mail
• Nurturing and scoring of prospects
• Social Media Marketing
• Inbound marketing
Breakdown of the market by type of component:
Market Breakdown by Region:
• North America Europe
• Asia Pacific
• Latin America
• The Middle East and Africa.
Main highlights of the report:
• Market performance (2015-2020)
• Market Outlook (2021-2026)
• Porter’s five forces analysis
• Market drivers and success factors
• SWOT analysis
• Value chain
• Complete mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
The IMARC Group is a leading market research firm providing management strategies and market research worldwide. We partner with clients across all industries and geographies to identify their most important opportunities, address their most critical challenges and transform their businesses.
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