Marketing Automation Manager job at BPP EDUCATION GROUP

Applicants must provide proof of their right to work in the UK as BPP are unable to provide visa sponsorship

Job Profile
Marketing – Automation

Type of Contract

Purpose of the position

Use advanced techniques to develop marketing automation and customer relationship marketing

Develop the digital marketing strategy for BPP through the implementation of precise communication strategies through specifically targeted audience selections. Using an automation platform (Salesforce Marketing Cloud), you will create and maintain marketing and transactional customer journeys to improve customer experience, drive growth, and streamline internal processes, maximizing the potential of every relationship customer. This role would suit someone with experience building and automating customer journeys using the Salesforce Marketing Cloud suite of products, specifically Automation Studio, Contact Builder, and Email Studio.

what you gonna do

  • Develop automation communications throughout different customer lifecycles
  • Implement marketing automation roadmap by delivering new journeys and automation based on specific requirements and business goals
  • Understand our products, our markets and their audiences, and what messages will resonate best with each
  • Develop best practices and work side-by-side with product, channel and content team to embed marketing automation into company DNA
  • Work with the product and content team, map the right content to the right place in the buying cycle against different people, including but not limited to students and employers
  • Monitor and audit automations and live journeys to ensure accuracy and working as intended
  • Act as a liaison between the sales and admissions team ensuring consistency between workflows
  • Manage the execution of marketing communications through Salesforce Marketing Cloud
  • Automation of customer service messages for both prospects and customers
  • Create test programs to scale segmentation and lifecycles

Choose a better work-life balance

With hybrid work available, you will be able to split your time between one of our centers and wherever you choose to call home. Either way, you’ll benefit from a vibrant workplace and a culture that believes in the importance of caring for others, while being part of a diverse workforce where difference is celebrated. Plus, you’ll work alongside other like-minded professionals who champion progress, while having opportunities for development in an environment where creativity and innovation are rewarded. In addition to a competitive salary, we offer a generous 25 days of annual leave, and there’s a rewards package that includes retail discounts, a personal group pension plan, dedicated healthcare and dental plans. that provide additional insurance to take care of you and your family. . Brilliantly, you can also study any of the BPP courses for free, whether it is a professional qualification or a full degree.

Main responsibilities:

Please refer to the attached job description.

Marketing – Customer knowledge

vacation spot
UK home, home and office

Application criteria

What we are looking for

  • Evidence of technical understanding of automation processes
  • Excellent analytical and numerical skills, preferably in a marketing background
  • Ability to solve problems and use original thinking
  • Experience with programming languages ​​(Amp script, SQL, JavaScript, HTML/CSS)
  • Have the confidence and ability to communicate technical solutions and analysis to non-technical people
  • Ability to drive projects from concept to completion, potentially over a longer period
  • Experience working with a Marketing Automation platform
  • Able to interpret large datasets and modify as needed
  • Accurate, persistent with excellent attention to detail
  • Experience with (Sales Cloud)
  • Strong background in lead generation programs, email marketing best practices, and inbound marketing

Does this seem like the ideal solution to you? Apply today.

Job details

Contract hours 37.50

AND P 1.00

Salary 35,000 – 40,000 depending on experience


Full job description
Marketing Automation Manager – Technical – Job Description.pdf (21 KB)