Marketing Automation Market – In Search of New Highs – Current Trends and Growth Drivers 2022

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Rising adoption of IoT devices, big data and data analytics solutions, demand for business automation and insights will propel the growth of the market.

PORTLAND, PORTLAND, OR, USA, March 29, 2022 /EINPresswire.com/ — The global marketing automation market size is expected to register substantial growth in the near future, attributed to the growing need for automation and business information, an increase in the requirement for a centralized monitoring and control platform, and an increase in the adoption of IoT devices.

However, factors such as high initial investment requirement and increasing cyber threats are expected to restrain the market growth.

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The report segments the marketing automation market on the basis of application, deployment type, end user, and geography. Based on application, the market is divided into lead nurturing, campaign management, distribution management, social media marketing, etc.

Based on deployment type, the market is divided into cloud and on-premises. On the basis of end user, the market is classified as retail, BFSI, transportation, manufacturing, healthcare, and others. By region, it is analyzed across North America, Europe, Asia-Pacific and LAMEA.

Comprehensive competitive analysis and profiles of major players in the marketing automation market such as Aptean, Bpmonline, Infusionsoft, Infor, Oracle (NetSuite Inc.), Pegasystems, SAP SE, Salesforce.com Inc., SugarCRM and Zoho Corporation are also provided in this report. .

Key Benefits:

• This report provides an in-depth analysis of current and emerging marketing automation market trends and dynamics in the global marketing automation market.

• In-depth analysis is conducted by constructing market estimates for key market segments between 2016 and 2023.

• This study assessing the competitive landscape and value chain is considered to elucidate the competitive environment across geographies.

• This report includes a detailed quantitative analysis of the current market and estimates up to 2016-2023, which helps identify existing market opportunities.

• A comprehensive analysis of factors driving and restraining the Marketing Automation Market growth is provided.

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Finally, this report provides market insights in the most comprehensive manner. The structure of the report has been kept to provide maximum business value. It provides essential insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those looking to enter the market.

Similar reports:

1. Marketing Automation Solutions Market

2. Mobile Marketing Market

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