Marketing Automation Market Size is Expected to Reach USD 4697.1 Million by 2028 with a CAGR of 7.9%

BANGALORE, India, May 27, 2022 /PRNewswire/ — Marketing Automation Market is segmented by Type – Campaign Management, Email Marketing, Mobile App, Inbound Marketing, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing, Others, by Application – Large Enterprises, Small & Medium Enterprises (SMEs) . It is published in Appreciate the reports under the Software utilities Category.

The Global Marketing Automation Market Size is Expected to Reach $4697.1 million by 2028, $2745.6 million in 2021, at a CAGR of 7.9% over the period 2022-2028.

Major factors driving the growth of the Marketing Automation market are

Growing internet penetration, digitization of industries and heavy use of mobile devices have necessitated the need for automated marketing solutions. In the era of personalized advertising, the need for user and business retention is focusing on marketing spend to acquire customers.

Additionally, the rise of big data analytics and accelerated adoption due to the impact of covid 19 will significantly boost the market growth over the forecast period.

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TRENDS INFLUENCING THE GROWTH OF THE MARKETING AUTOMATION MARKET

Shorter attention spans, rapid pace of digitization, heavy use of mobile phones, and tighter budget control are forcing companies to reinvent how they market and sell their products. Personalized content, instant product recommendations and chatbots further drive the market. The emergence of smart SEO tactics and digital marketing tools will positively impact the marketing automation market over the forecast period.

Businesses invest in multi-channel marketing arenas to reach their ideal customers. The huge volume of user-generated data and content helps marketers communicate with customers by understanding their brand preference. Organizations use cross-channel and cross-channel networks, email marketing, social media platforms, websites, display ads, and more. to improve efficiency and increase return on investment. Routine tasks are automated through this software. These factors will drive the growth of the marketing automation market.

Due to the impact of covid 19, many large and small businesses have consolidated and increased their marketing spend. Businesses are reassessing their advertising, promotional and media spend to maintain a steady stream of revenue. Automation should grow and evolve while capturing the entire marketing spectrum. This will positively impact the marketing automation market in the near future.

Marketing automation is about to take the digital marketing space by storm. New forms of AI, machine learning, and big data analytics will help create better ad campaigns by forecasting trends and predictive analytics. Website chatbots are becoming popular with easy onboarding and fast capture of consumer data. Companies will continue to invest in marketing automation tools which will further drive the market growth over the forecast period.

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MARKETING AUTOMATION MARKET SHARE ANALYSIS

Based on type, email marketing will dominate the marketing automation market share with a penetration of 32.39%.

Based on the application, large-scale enterprises will experience the highest growth. However, small and medium-sized businesses will experience the fastest growth as SMBs integrate automated tools into their existing systems to reach their ideal customers.

Based on the region, North America is expected to retain the lead in marketing automation market share owing to the presence of social media platforms and rising investment. The United States is the largest market with 53.95% of the global share, while Europe comes second with 23.84%. However, the Asia Pacific The region will experience the fastest growth due to the growth of the manufacturing sector, structural changes in digital advertising and the increasing use of smartphones in emerging economies such as Chinaand India.

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Market by region

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

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Key players

  • HubSpot
  • Marketo
  • action software
  • Selling power
  • Adobe systems
  • Oracle
  • Infusionsoft
  • IBM
  • Competent
  • ETrigue
  • GreenRope
  • hatchbuck
  • I contact
  • LeadSquared
  • MarcomCentral
  • salesfusion
  • SALESmanago
  • SAP
  • SAS Institute
  • SharpSpring
  • Aprimo

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SIMILAR REPORTS

– The Global Marketing Analytics Software Market the size should reach $2717.6 million by 2027, $1712.2 million in 2020, at a CAGR of 6.4% over the period 2021-2027.

– The Global Marketing Analytics Market the size should reach $6162 million by 2028, $2959.1 million in 2021, at a CAGR of 10.9% over the period 2022-2028.

– The Global Multi-Channel Campaign Management Market the size should reach $5118.3 million by 2028, $2425.3 million in 2021, at a CAGR of 10.8% over the period 2022-2028.

– The Global Marketing Automation Tools Market the size should reach US$9,204.6 million by 2028, $3293 million in 2021, at a CAGR of 15.6% over the period 2022-2028.

– The Global Marketing Automation Solutions Market the size should reach US$9,204.6 million by 2028, $3293 million in 2021, at a CAGR of 15.6% over the period 2022-2028.

– The Global Marketing Automation Software Market the size should reach $7,981.6 million by 2027, $2849 million in 2020, at a CAGR of 15.9% over the period 2021-2027.

– The Global Digital Content Market the size should reach 241650 million USD by 2027, 161540 million USD in 2020, at a CAGR of 5.9% over the period 2021-2027.

– The Global Web Content Management Market the size should reach $17,510 million by 2028, $7,003.7 million in 2021, at a CAGR of 13.7% over the period 2022-2028.

– The Global Omnichannel Campaign Management Market the size should reach $8462.6 million by 2028, 2012.9 million in 2021, at a CAGR of 22.5% over the period 2022-2028.

– The Global Subtitling and Closed Captioning Solutions Market the size should reach $441.7 million by 2027, $261 million in 2020, at a compound annual growth rate (CAGR) of 7.7% over the forecast period 2021-2027.

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