TOKYO, June 13, 2022 (GLOBE NEWSWIRE) — The world marketing automation market size is expected to grow at a CAGR of 12.1% over the forecast period and reach a market value of approximately USD 12,178 million by 2030.
Marketing tools have received a lot of attention in recent years, and this trend seems to be continuing. Currently, many companies are beginning to adopt and grow their business with such tools with effective and productive marketing. For example, Oracle and Salesforce have also made significant marketing automation acquisitions in recent years. Bloomreach, a digital experience platform (DXP) provider, will acquire Exponea in December 2020. Exponea provides marketing automation as well as CDP integrations. In 2018, Marketo, a marketing automation company, was acquired by Adobe for $4.75 billion. According to a 2018 Epsilon Research survey, 80% of customers are more likely to buy from brands that deliver personalized and relevant experiences. Marketing automation tools help the business communicate more effectively with customers, as well as scale marketing activities and optimize lead management, allowing businesses to increase revenue.
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Many businesses today are overwhelmed, struggling with issues like tracking engagement and finding inappropriate leads, to name a few. Automation can make it easier to scale programs, deliver more targeted and personalized communications, align with sales, and track efficiency. Marketing automation solutions are becoming more prevalent in digital marketing, helping marketers become more effective. Marketing automation can help reduce time, optimize marketing, increase engagement and benefit the bottom line using workflow automation. It offers customers personalized attention by sending thoughtful and genuine communications that look like they were written to a friend.
Report cover:
| Market | Marketing Automation Market |
| Market size 2021 | US$4,523 million |
| Market Forecast 2030 | US$12,178 million |
| CAGR (2022 – 2030) | 12.1% |
| Analysis period | 2018 – 2030 |
| base year | 2021 |
| Forecast data | 2022 – 2030 |
| Segments Covered | By solution, by deployment, by company size, by end use, by region |
| Regional scope | North America, Europe, Asia-Pacific, Latin America, Middle East and Africa |
| Profiled Key Companies | HubSpot, Inc., Adobe System Inc., Oracle Corporation, Salesforce.com Inc., Acoustic, SAS Institute, ActiveCampaign, Act-On Software Inc., Sendinblue, LeadSquared, Keap and Ontraport. |
| Report cover | Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Regulatory Analysis |
| Scope of customization | 10 a.m. free customization and expert advice |
Aspects of the growth of the global marketing automation market
Businesses nowadays are opting for marketing automation software as the growing need for improved customer service is one of the major factors driving the market automation market. Additionally, cloud-based deployment of marketing automation software such as software as a service (SaaS) is a driving factor in the marketing automation market. Due to the rapid digital revolution and the growing complexity of business operations, marketing automation is becoming increasingly popular. It is used to automate and simplify marketing practices ranging from qualifying leads and real customer connections to after-sales support and creating digital advertisements. Additionally, small and medium-sized businesses (SMBs) have used marketing automation to increase sales, track customer engagement, scale programs, and deliver targeted, personalized communications. Additionally, increased emphasis on email, inbound marketing, social media, and account-based marketing is also helping to drive the growth of the market.
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Regional overview
North America, Europe, Asia-Pacific, Latin America, Middle East and Africa constitute the regional classification of the global marketing automation market. The Asia-Pacific region is expected to be the fastest growing market, owing to increased internet penetration, increased awareness of promotional strategies, and technologies such as mobile phones. Additionally, the rapid expansion of manufacturing and service sectors in countries like China, Japan, and India will improve the long-term viability of marketing automation solutions. Increased usage of marketing automation software in retail and finance businesses, along with growing demand for digital marketing in Asian markets, has driven the market in the region. Additionally, as a result of the COVID-19 pandemic, B2B marketers have shifted majority of their spending from physical events to more impactful digital channels, which is positively influencing the marketing automation market in the region. Moreover, due to the rapid rise of digital marketing on various social media platforms, the relevance of marketing automation solutions has increased in the Asia-Pacific region. Social media apps in China, such as Weibo, WeChat, and Tieba, have become prominent advertising platforms, helping companies focus on this automation and improve their promotional strategies.
Market segmentation
The global marketing automation market has been segmented by Acumen Research and Consulting on the basis of solution, deployment, company size, and end user. Based on the solution, the market is bifurcated into Campaign Management, Inbound Marketing, Email Marketing, Lead Nurturing & Scoring, Mobile Applications, Social Media Marketing, Reporting & Analytics, and others. Based on deployment, the market has divided into on-premises and cloud-based. Based on enterprise size, the market is categorized into large enterprises and small and medium enterprises. Based on crop type, the market is categorized into BFSI, Telecom & IT, Retail, Education, Healthcare, Government & Education, Discrete Manufacturing, and Others.
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Main actors
Some Key Players Covered Globally in Marketing Automation Industry are HubSpot, Inc., Adobe System Inc., Oracle Corporation, Salesforce.com Inc., Acoustic, SAS Institute, ActiveCampaign, Act-On Software Inc., Sendinblue, LeadSquared, Keap, and Ontraport.
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