Marketing automation software to master in college

Companies must have a competitive advantage over others to stay afloat. Of course, this requires the use of the Internet and new technologies to the maximum! Customers aren’t interested in some old-fashioned organizations that don’t even have a website. They need a fast line of communication and an efficient team of workers.

Studies show that over 55% of all businesses use some sort of marketing automation software. Furthermore, the same research indicates that more and more companies are considering using these tools to improve their advertising procedures. If you’ve never heard of marketing automation software in 2022, you’re probably in the wrong career field.

This is exactly the reason why learners are introduced to these software during their studies. These instruments aren’t going away anytime soon, so you might as well get used to them. Also, you can use my essay writing services for me when you feel you need help with other homework. Instead, spend more time on your marketing homework!

What is SMA?

You may already know the answer to this question. But let’s refresh your memory a bit. Marketing automation software is a collection of instruments that provide computerized support for some of the most time-consuming tasks in the advertising department. Customers may not even know the difference as long as they are still getting a personalized experience.

The most used examples in this area include personalized advertising, email distribution and lead prioritization. These technologies allow the rest of the team to spend more time attracting customers instead of doing mindless routine work. Widespread use of MAS has helped some companies gain a real advantage.

Best marketing automation software you can learn in college

What is interesting is that marketing degrees often include the MAS in the curriculum due to their popularity. So, students prioritize these topics and try to find the best writing services with the help of to delegate routine essay assignments. Here are some of the best programs students can master in college.


This application is the program of Adobe, which means that it integrates with all the products of this company. Marketing students are most likely familiar with Adobe Target or Adobe Analytics, so learning about an additional product is a definite plus! A disadvantage of this application is that it is not suitable for small businesses.


It’s one of the most popular apps for ad automation, and for a reason! It can be easily merged with Google Sheets and Data Studio. A huge advantage of BetterMetrics is that it logs information hourly compared to other apps that pull data once a day. The price is also very affordable at $50 per month.

HubSpot Marketing Center

As you can tell from the word “hub”, this is not a one-size-fits-all tool. Instead, you get plenty of instruments that will allow you to automate your entire marketing department! The software has everything you’ll need, from personalized emails to in-depth analytical reports. Often students start with this tool because it is so complicated and useful.

Automatic pilot

If you value a visual component to your software, this app is definitely for you. Basically, it is an extremely attractive messaging and email automation system. The creators also say that due to the design, the platform is very easy to use, even for beginners!


This application is designed specifically for small businesses and their customer relationship management. Some say it’s too complicated for students who have no technical background. Still, it’s worth considering if you want an adaptable marketing automation feature.


You might have guessed already that this is an omnichannel SMA designed specifically for e-commerce. There are templates that business owners can adapt to their needs. Also, you can interact with your customers through Facebook, SMS, emails and many other channels.

Marketing automation software to master in college

What are the criteria for the best MAS?

There are so many choices on the market. How would you start choosing the right technology for your business? First of all, it depends on your industry. Business-to-business and business-to-customer environments have different needs. But there are still a few general areas to consider before deciding which marketing automation software is right for you.

– Analytical and reporting skills. This aspect is particularly important for large companies. Your software should be accountable and work with you to achieve short and long term goals. Analytical tools will help you track the parameters of your advertising campaigns.

– Ease of use. If you’re a marketing student, you probably won’t be a minor in software development. So the applications you study and work with in the future should be simple and effective.

– Technical support from the developer team. This is a measurement based on the previous point. You need to be sure that you can get help 24/7 because your progress depends on it.

– Pricing policies. This is crucial for small businesses on a tight budget. Some programs are free and others have monthly plans. Remember that cheap software will probably mean you will pay twice in the future.

– Plugins and integration possibilities. In large companies, there is already some sort of system in place. Your new software should integrate seamlessly or with minimal transition issues.


As you can see, studying marketing at university also means getting familiar with MAS. Today, it is impossible to imagine a successful business without a technical advantage. Platforming can get a bit tricky, so put enough effort into learning more! It will save you a lot of time in the future.

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