Marketing Automation Technology for Revenue and Growth

The overall goal of a business is growth. Fortunately, the advent of automation technologies has made businesses more efficient and measurable growth highly accessible.

However, it is up to marketers to drive that revenue and business growth through technology and automation. More and more companies have understood this over the years and have integrated marketing automation into their strategy.

The number one reason businesses fail to generate revenue through marketing automation is because they don’t realize its endless possibilities. According to Invespcro, companies that do this get a 77% increase in conversions from lead nurturing through marketing automation. And 91% of marketers agree that automation is critical to the success of their business across various marketing channels.

Are you convinced that marketing automation can improve your processes and generate more revenue for your business?

If not, in this article, we’ll break it down for you.

Omnichannel strategy and orchestration

In recent years, many companies have shifted their strategies to make customer experience a higher priority. Indeed, a customer’s experience, good or bad, usually results in them sharing it with loved ones or others on social media platforms.

Recommendations from friends, family members and colleagues are the most reliable form of advertising. To secure these kinds of referrals, businesses need to deliver an exceptional customer experience, and the best way to do that is to orchestrate an omnichannel strategy.

The omnichannel experience is about creating a personalized customer journey across all channels. Many companies integrate multiple channels, such as brick and mortar and a social media page, but the channels often operate separately. The goal is to design a seamless way for customers to pick up in one channel where they left off in another.

This requires understanding how your prospects and customers interact with your various touchpoints, and what their needs and pain points are. Marketers should focus on designing personalized journeys and using orchestration to predict potential customer actions and needs; technologies such as artificial intelligence and marketing automation can help.

You can use automation to add chatbots to your website that provide quick and knowledgeable responses, automate customer service satisfaction surveys, and route support tickets based on priority.

A seamless conversation across channels ultimately maximizes your revenue. The happier your customers are, the more advocates they become for your brand and the more leads you earn.

Hyper-targeting: attracting the right customers

Hypertargeting allows marketers to deliver the most relevant personalized messages and promote them where their ideal audiences can see. When used correctly, it can transform a business, driving revenue and business growth.

But how do you know where to promote?

This is where technology comes in. Artificial intelligence can collect customer and user data that allows marketers to analyze behavior and identify nuances, such as methods and channels. payment providers that have the highest success rates among their target audience. This data informs marketers’ efforts to make messages more precise and concise and intensify branding. Marketers can also use it to influence ad placement on various platforms.

Operational efficiency through automation

The National Association of Sales Professionals cites data entry as one of the top sources of time wasted for sales reps. The truth is that having too many individual manual tasks not only leads to wasted time, but also countless lost transactions.

Marketers can boost revenue and business growth by integrating marketing automation technologies. These tools improve the operational efficiency of your sales and marketing teams.

Automating your process has many benefits:

  • Reduce the number of lost deals due to not following up on leads on time
  • Recover wasted time from repetitive tasks (e.g. manually adding leads to your CRM)
  • Update contact records in your CRM for every email marketing campaign, webpage, or social media post a customer interacts with
  • Move your contacts as they move through the sales pipeline, based on their actions

Automating your processes allows your team to redirect their efforts and focus on developing new strategies that reach a wider audience and attract new customers.

Automated reports for increased visibility

Identifying the weak points in your process just once does not mean that the task stops there. Few companies have maximized revenue simply by sticking to the status quo. It takes consistent evaluation and review to find a strategy that works.

Marketers can drive revenue and business growth by giving teams visibility through technology-enhanced reporting. Many marketing automation tools can generate daily, weekly, monthly, or even quarterly reports for your review, saving your business countless hours of research and data compilation.

Using these in-depth data reports, you can gain valuable insight into what’s working and where you still need to make improvements to increase your conversion rates.

More resources on marketing automation and technology

How to Launch a Growth Marketing Automation Strategy

Seven Crucial Marketing Automation Workflows You Need to Create Campaigns

Three tips for automating your content and campaigns without alienating customers and brand fans