Jacksonville, July 18, 2022 (GLOBE NEWSWIRE) — Jacksonville, Florida —
MECLABS, a research institute based in Jacksonville, Florida, is pleased to announce the launch of its free digital marketing course. The groundbreaking course was created by Dr. Flint McGlaughlin and represents the culmination of a 20-year research project – the aim of which is to combine in-depth psychological findings with cutting-edge learning. MECLABS Free Digital Marketing Course is available now on their website. The course includes “fastclass” videos, reflection tools, quizzes and retention exercises, all of which work seamlessly to provide an unparalleled learning experience. Backing up all classes with regular live interactive sessions with Flint McGlaughlin and his team.
“Marketers need a new, more accurate paradigm,” says Flint. “They need to see with Kuhn’s ‘reverse lenses’. Specifically, we need to see the funnel in a new way – the funnel needs to be reversed. With this new perspective, we can better understand the nature of our work. The trader must defy the law of gravity. We must overcome the organic resistance of the market. There are more people exiting than there are entering (and therefore going up). And those going up (towards the narrow end) do it in stages, in micro-decisions. Also, they don’t go up the center, they move sideways, with each side representing a sales path. The funnel is the message; it is built from micro-offers. Progress depends on a micro-yes at each of these many moments. It takes a long, uninterrupted sequence of micro-yes(s) to get a macro-yes (the sale), but a single “no” is enough to cancel out each “yes”.
The first session teaches how anyone can transform their career and life as a marketer or entrepreneur with meaning and purpose. He explains how they can escape the daily grind and find meaning and purpose in their work. As CEO and Managing Director of MECLABS, Dr. Flint McGlaughlin answers any questions entrepreneurs might have about the process of becoming a master at creating and optimizing online marketing campaigns. All the methods presented in this session and those that follow are based on the extensive research carried out by MECLABS over the years.
MECLABS is dedicated to using the Internet as a laboratory to understand the factors that influence the choices humans make. The organization strives to develop strong partnerships with leading companies and universities to conduct research that validates and updates their library of information.
The MECLABS Institute has a long and storied history dating back to the 1990s. As they proudly share on their website, “From the beginning, Flint McGlaughlin, founder of what would become MECLABS, had an interest and passion for philosophy of human choice, experimental design, and the cognitive psychology of conversion.With the increasing growth and adoption of the World Wide Web, McGlaughlin identified a living laboratory in the 1990s through which he could conduct experiments in these areas and better understand human choice.In 2000, McGlaughlin began to formalize this research online by founding MECLABS, to conduct real-world behavioral experiments, and Marketing Experiments, to publish the findings of this research to marketers and executives. businesses around the world.
Beginning in 2001, MECLABS began forming direct research partnerships across Europe and North America to conduct research with companies facing real challenges and situations involving customers having to make real choices. as opposed to hypothetical choices. They began working with the University of Cambridge in 2007, when Dr McGlaughlin accepted an academic position as Director of Corporate Research. Several acquisitions and a patent later, MECLABS now operates from its central campus in Jacksonville, Florida – and the institute is leading many developments in the research world.
MECLABS’ methodology is one of the reasons they have been so successful in their field. They state: “MECLABS is a scientific laboratory with a consulting firm. We built the first research program to conduct rigorous experiments in the new science of optimization. Our findings help executives optimize the financial performance of their sales and marketing programs. MECLABS acquires this knowledge by using the scientific method to create real-world experiments and then extracting successful principles based on the data generated by that experiment. To ensure a consistently high level of scientific rigor in this experimentation, research analysts and data scientists at MECLABS use a uniform testing protocol and a series of heuristics to help analyze real-world data and create new tests. single and multifactorial that may reveal further findings.
For more information, visit the MECLABS LinkedIn page. The team can also be reached by phone or email.
For more information about MECLABS, contact the company here:
4651 Salisbury Road
Jacksonville, FL 32256