MICA offers an advanced certificate course in digital marketing, communication

Mudra Institute of Communications (MICA) Ahmedabad with edtech company, upGrad has launched the 50th cohort of its Advanced Certificate Program in Digital Marketing and Communication. Triggered by growing demand, the majority of learners enrolled in the digital marketing program include entry-level to mid-level professionals, who have assessed development options for progressive career growth, edtech claims.

In the space of 5 years, the partnership has enrolled over 10,000 learners and counts in a fully online program and has enabled an unprecedented maximum salary increase of 300% after the program ends, he added. .

According to upGrad Data Labs (an in-house company-specific reporting and insights arm), 87% of upGrad learners who completed the Digital Marketing program in Q3FY22 achieved significant career results in the form of salary increases, promotions, job changes, etc. in the largest Indian and international companies. Taking it a little higher, upGrad alumni are also placed at companies like Amazon, Swiggy, Google, Flipkart, American Express and Microsoft to name a few,” he said.

Delighted by the development, Mayank Kumar, co-founder and MD, upGrad said, “What started years ago is now reaping dividends. The 10,000+ learners who have trusted us with their LifeLongLearning journey testify to the kind of flexibility and feasibility the program offers. We operate at a time when online education no longer plays a supporting role to the traditional learning system, but has emerged as a viable option to avoid career redundancy. All of this would not have been possible without the progressive leadership of MICA Ahmedabad, whose support and belief in upGrad has led us to create milestones year after year.

Dr. Shailendra Raj Mehta, President and Director of MICA, said, “We are delighted with our collaboration with upGrad, which has helped us create a pool of qualified talent through our online program. All of these years of partnership have yielded strong results in terms of career outcomes for our learners, and as we progress from here, we can expect a skilled generation of marketing professionals to emerge as next-generation leaders to meet the industrial challenges ahead.

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