My Favorite Content Marketing Podcasts for 2022

How have your podcast listening habits changed over the past year? Back when I had a morning commute, I made the most of my morning routine by listening to my favorite podcasts.

Now that remote work is the norm, it’s been a little harder to find the time to get online, but I’m definitely finding ways during my week (while I’m running errands, cooking dinner, etc.). Since I still don’t attend live conferences (and attend very few in-person meetings), podcasts have become an essential and effective way for me to stay up to date with industry trends, headlines and expert insights that I might otherwise miss.

Over the past few years, I’ve experimented with dozens of marketing podcasts and streamlined my listening to only include those that are truly helpful. These five have proven to be a lifeline during the pandemic as the world has changed – and so have the needs of the public.

That old marketing

For me, a list of content marketing podcasts should start with This Old Marketing, a long-running show from the Content Marketing Institute (and for complete transparency, it’s my company’s partner for the Women in Content Marketing Awards) . Each episode features a fun and informative conversation between marketing experts Joe Pulizzi and Robert Rose, and recent topics range from how marketers can navigate the coronavirus pandemic to news on media company mergers. New episodes are released every two weeks and tend to be around an hour long. So it’s a great choice for anyone looking for a deep dive into all things marketing.

Explicit Content Podcast

Okay, the name sounds a bit controversial, but the topics covered are certainly very thought-provoking and relevant to today’s content marketing landscape. The Explicit Content Podcast features a rotating set of hosts and provides fascinating dives into marketing tactics and winning strategies for influencer marketing, content creation for TikTok, and more.

Copyblogger FM

Copyblogger is an established brand in the content marketing world, and the Copyblogger FM podcast is an extension of the content expertise and advice you can find on the website. The episodes are quite short (usually around 30 minutes), but they tend to be very tactical and provide practical advice on how to write better content, improve your email marketing strategy, and improve SEO of your website content.

Content matters

This podcast is sponsored by Ingeniux, a content management system, so naturally it focuses on web content management, as well as UX design and the technology behind publishing great content. Each episode features a guest expert and recent topics have included how to create a great content experience for your audience and the role content can play in a company’s revenue strategy. It offers valuable insight into this particular area of ​​content marketing.

coffee marketing

While nothing can beat a great in-person coffee chat to talk shop with a colleague or friend, this podcast might just be the next best thing. Each episode of Marketing Over Coffee is about 20 minutes long, so you can really listen to it during a coffee break. Co-hosts John J. Wall and Christopher S. Penn interview a variety of guests each week and have casual conversations about everything from search marketing to offline marketing campaigns. The conversational nature of the show makes it almost a little easier to absorb the tips and tricks shared by each guest, but don’t be afraid to take notes while listening.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.