New Digital Marketing Company YAAP Fully Acquires Crayons Communications

100% Acquisition of Leading Middle Eastern Advertising Agency, Crayons Communications, Boosts Continued Expansion of Marketing Leader YAAP in the Region

Dubai, United Arab Emirates: YAAP, a content and influencer marketing company with operations in the United Arab Emirates, India and Singapore, has fully acquired Crayons Communications, a well-known advertising agency with offices in Dubai, Riyadh and Manama. The 100% acquisition will see the merger of Crayons Communications with YAAP.

YAAP has been on a meteoric growth trajectory in recent months, having expanded its market footprint and offerings. YAAP’s impressive client portfolio includes Coca-Cola, Visit Dubai, Lufthansa, RuPay, American Express, Disney, Amazon, and Square Enix, among other top brands.

“YAAP has actively sought to expand its presence in the UAE in particular and the GCC region as a whole. The acquisition of Crayons Communications comes at the right time and provides us with an excellent platform to bring our award-winning influencer marketing and performance media services to this part of the world. Crayons has a good base of established clients which will help us rapidly grow our service offerings here. We want to be a dominant player in instant messaging, Web 3.0 (with a focus on building for the metaverse), and media services. Going forward, as markets correct globally, this presents us with a great opportunity for further such acquisitions in this region,” said Atul Hegde, Founder of YAAP.

For its part, Crayons Communications boasts over 14 years of market presence in the Middle East, over 250 successful projects and around 150 clients to date. From local giants such as Apparel Group and Kaya to multinationals such as Fitbit, Crayons Communications’ portfolio characterizes a rare balance of global and local customers and expertise developed by virtue of longevity.

Commenting on the progress of the deal, Kunal Lalani, Founder and Chairman of Crayons Communications Group, said, “While we have worked together on projects before, this acquisition officially seals our relationship with YAAP in this part of the world. I am convinced that with the arrival of YAAP, it will create more opportunities for our employees in terms of career growth and all of our customers will benefit from a wide range of new services that will be launched here. I wish the whole team all the best for the start of this exciting new phase.

Following impressive 97% revenue growth and 5x profitability growth in FY21-22, YAAP has been actively pursuing strategic acquisitions in the digital content and media landscape across GCC. Crayons Communications adds key markets to YAAP’s existing footprint in three countries and seven cities. YAAP is currently developing suites of solutions relating to Web 3.0 and the Metaverse.

“I’m super excited to be part of the YAAP group now. With an additional network of 7 cities and over 100 digital experts at YAAP, it opens up a whole new world of offerings for us in this region. We are known for always exceeding our clout in the past with mega projects like Chris Hemsworth’s film for Bayut, the Dubai super six property or The Bayut: your home, your rewards of choice, now our ambitions and goals will be much bigger!” added Arshad Zaheer, CEO of Crayons Communications.