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New partnership between Sandler and Hubspot combines the best marketing automation technology with the best sales skills and training

As business becomes more complex, a combination of the right tools, training and technology is essential for revenue-generating teams

Published: October 13, 2021 at 6:38 a.m. CDT

OWINGS MILLS, Md., October 13, 2021 /PRNewswire/ — Sandler (, one of the world’s largest training organizations, and HubSpot, the leading global CRM platform for scaling businesses, have joined forces to help sales teams embrace the new world of sales which is a fusion of in-person selling skills with marketing and sales automation technology.

Sandler Training Logo (PRNewsfoto/Sandler Training)

“We are thrilled to partner with Sandler as their world-class methodology empowers salespeople to improve their skills and sell better,” said Yamini Rangan, CEO, HubSpot. “Sandler has long been an industry leader in sales training. We saw it with our own eyes when we became a customer. When it comes to improving the productivity of our revenue-generating teams income, they are our partner of choice.”

“We are continuing Sandler’s goal of providing our customers, both enterprise and network, with the best tools and technologies to increase revenue generation,” added Sandler President & CEO, David Matson. “This collaboration combines HubSpot’s marketing philosophy with Sandler’s consultative selling approach to create a powerful strategy throughout the buyer’s journey. From HubSpot as a Sandler customer to HubSpot becoming the CRM platform Sandler’s choice to scale businesses is a win-win situation for us and every individual and the companies we work with.”

HubSpot is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. The platform includes marketing, sales, service, operations and website management products that start free and scale to meet the needs of our customers at all stages of growth. Today, over 121,000 customers in over 120 countries use HubSpot’s powerful, easy-to-use tools and integrations to attract, engage, and delight customers. Learn more at

Sandler provides innovative, customer-focused content, tools, and resources through instructor-led virtual training (live and on-demand), online courses (SandlerOnline LMS), and instructor-led in-person training in worldwide via 270 local offices as well as the company. Development division that serves global businesses and organizations.

To learn more about HubSpot’s experience and results using the Sandler methodology, please access the case study at:

To take HubSpot and Sandler’s free Academy lesson, Selling in a Hybrid World, please visit

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