OSF Digital Expands Marketing Automation Offerings with Acquisition of Netnomics


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Quebec-based digital transformation service provider, OSF Digital, announced on March 24, 2022 the acquisition of Netnomics, a Germany-based Salesforce partner with experience in Salesforce Marketing Cloud and clients across the DACH region.

With this acquisition, OSF Digital hopes to improve its ability to offer marketing automation projects in Europe.

“Netnomics is a well-established company already recognized by its customers and our partners as a significant player in the DACH region to support its customers in their Marketing Automation projects,” said Gerard Szatvanyi, CEO of OSF Digital.

An expansion of offers

This merger will add to OSF Digital’s existing team of over 1,800 professionals in 49 locations around the world, bringing in some of the brightest minds in CRM and Salesforce to help drive their business strategy. and their relationships.

OSF Digital supports businesses throughout their digital transformation journey, deploying omnichannel and multi-cloud solutions, as well as optimizing commerce, to help them thrive in the rapidly changing market environment of today. ‘today. Retail, manufacturing, consumer products, healthcare, automotive, and other industries are among their B2B and B2C customer base.

“We expect the union of OSF and Netnomics to result in an enhanced OSF digital performance marketing team. We will definitely bring more AI to the marketing automation space, and the Netnomics team will help us set this up and further develop this IP,” Szatvanyi says.

Related article: What is marketing automation and how does it help marketers?

What’s next for OSF Digital?

The merger with Netnomics will mark the seventh company acquired by OSF Digital in the last 10 months and the eleventh overall. Notable past purchases include Germany-based successyou, UK-based Blueleaf and Spain-based Soul Ecommerce, all e-commerce companies acquired in 2019.

In 2021, OSF Digital also acquired New Jersey-based FitforCommerce and Australia-based Datarati.

According to Szatvanyi, “Through its acquisition of FitforCommerce, OSF Digital has launched its digital strategy arm. Fitforcommerce, the well-known publishers of the Omnichannel Retail Index, are highly regarded experts in digital commerce and omnichannel retail” .

He added that Datarati offers the benefit of Salesforce Marketing Cloud expertise in Australia and New Zealand.

OSF Digital has also launched numerous products over the past two years, with more to come in the coming months.

The Customer Data Platform (CDP) accelerator, a component of the Salesforce Marketing Cloud product, is a recent introduction. OSF Digital’s CDP Accelerator helps businesses gain insight and properly use all their customer data to deliver amazing marketing and buying experiences.

Products that use AI to help retailers reduce labor efforts and others that improve order management capabilities will also be exciting to research, giving omnichannel businesses a boost.

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