Content has always been king, but it took a pandemic to remind us how essential good digital content is for B2B brands to connect with audiences. According to research by Demand generation report, 61% of marketers rank content marketing as one of their most important tactics for engaging prospects, generatingRead More →

LEHI, Utah, September 1, 2021 /PRNewswire-PRWeb/ — CEO of Mailbox Power Joe Kenemore today announced the appointment of mike whitmire to the Executive Vice President of Marketing. Whitmire brings deep marketing automation expertise to the growing customer engagement business. Mailbox Power provides a platform for professionals to create personalized giftsRead More →

Jason du Preez shares three ways marketers can leverage marketing automation to better meet customer needs and accelerate growth. Marketing departments rely on managing large amounts of data to create personalized, relevant and contextual engagement with customers and cross-functional campaigns. This has generally been handled through complex data extractions andRead More →

Bangladesh Brand Forum, in association with International Advertising Association Bangladesh, hosted the first-ever Content Marketing Conference from August 20-21. Founder and Managing Director of Bangladesh Brand Forum, Shariful Islam opened the virtual conference. During his opening remarks, he said, “While content and everything associated with it has grown in popularity,Read More →

Silos can hold your team back, whether it’s a breakdown in communication between marketing and sales or marketing functions that simply don’t work well together. Too often, content marketing is treated as something separate from the rest of your brand marketing. As a result, brands are losing opportunities to amplifyRead More →

Houston, TX. – A $1 million preferred partner investment led by Golden Section Ventures (GSV) has been secured to drive expansion of the already significant growth of a Williamsport company. MXTR, headquartered at 1000 Commerce Park Dr., Williamsport, is the leader in marketing automation solutions for businesses with franchise andRead More →

UNIVERSITY PARK, Ill., Aug. 17, 2021 (GLOBE NEWSWIRE) — Applied Systems® today announced the latest innovation in Applied Marketing Automation. Launched in September 2020, Applied Marketing Automation enables thousands of agents to easily create and deliver targeted and informative marketing campaigns to their customers and prospects by leveraging the app’sRead More →

2022 is coming, and with it new possibilities to explore in content marketing. While the opportunities may be plentiful, brands need to prioritize strategies that will yield greater ROI. Here are two approaches to content marketing, albeit old school, but they still demonstrate greater ROI than most brands think theyRead More →

Marketers and executives are always wondering how to make their campaigns more productive and effective via multi-channel communication with the support of emerging self-learning and decision-making technologies is always something financial services are eager to implement. implemented. The article discusses these technologies and how to get the most out ofRead More →

In September 2021, content marketers can offer courses, suggest giveaways, celebrate holidays like Grandparents Day and Mid-Autumn Festival, or provide hands-on help. Content marketing is the creation, publication and promotion of content to attract, engage and retain an audience of customers. Content marketing can boost search engine optimization. It canRead More →

A workstation. PICTURES | TO FILE The concept of content marketing dates back to the 1670s when Dutch inventor Jan van der Heyden designed white papers, visual content, and catalogs to market his fire hose. Hundreds of years later, the general content marketing strategy has largely remained the same, althoughRead More →

Remarkety provides retailers with highly intelligent and personalized email and SMS campaigns to engage online shoppers. This will be Namogoo’s second acquisition in just over a year. Namogoo, the Continuity of the digital journey Platform, today announced its acquisition of Remarkety, a leading provider of data-driven marketing automation solutions. ThisRead More →

In August 2021, e-commerce and omnichannel retailers have many content marketing topics to choose from, including back-to-school shopping guides, informative e-books, MTV’s 40th anniversary, presidential jokes and items with an international flavor. Content marketing is the process of creating content, publishing and promoting it to attract, engage and retain anRead More →

Diving brief: L’Oreal USA is expanding its Pinterest activation with a new campaign that leverages the platform’s content creators, according to an emailed announcement to Marketing Dive. The reconciliation begins this week and will continue until mid-September. More than 20 Pinterest creators will develop branded content for seven of L’Oréal’sRead More →

What do we mean by marketing automation? Marketing automation is a broad term that encompasses many technologies, tools, and solutions designed to improve the efficiency of your marketing process while creating less work for the individual. Marketing and sales departments should use marketing automation to automate online marketing campaigns andRead More →

Account-based marketing is hot in B2B sales because it works. ABM can be an interesting strategy to pursue if your organization wants to reduce costs and increase leads. According to a Forrester Consulting analysis of software company ABM Terminus, companies have reduced their marketing campaign costs by 40% using ABM.Read More →

Helsinki-based e-commerce platform Nosto has acquired content marketing startup Stackla. This is Nosto’s first acquisition and a strong entry into the Australian and South Asian markets. To date, Nosto has raised $32.8 million across 4 rounds from investors including OpenOcean Capital, Idinvest, Sanoma Ventures, Tesi, EIB, Wellington Partners and KreosRead More →

Dun & Bradstreet’s white paper is based on a survey covering responses from over 250 leading organizations in major cities across India. The cities included are Ahmedabad, Bangalore, Delhi NCR, Hyderabad, Kolkata and Mumbai. Dun & Bradstreet today released a survey on “How CMOs Engage With Clients Through Technology Solutions.”Read More →

One of the many challenges I face with my clients is creating content that is visually appealing and informative, while motivating them to make a purchase. While many seminars, professionals, and books will tell you there are “five steps to success” or best practices, ultimately knowing your customer’s buying mindsetRead More →

Lindsey Tjepkema is a fifteen year veteran of B2B marketing and has watched the growth of content marketing during that time. Based on her experience working with several companies, she found content marketing to be a very manual and time-consuming process with no way to measure her performance. She decidedRead More →

Wikipedia can be useful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007 all external Wikipedia links include the no following attribute, instructing search engines not to count links in page ranking algorithms. All external linksRead More →

The importance of content/emotional triggers in content marketing. By Sharmin Ali The content industry has evolved and broadened its scope considerably over the past decade. Today, content creators use multiple formats – text, images, videos, podcasts and webinars to create engaging content and get their message across to their targetRead More →

PHOTO: Adobe Content marketing can provide one of the most remarkable transformations for any business when done correctly. As a strategic approach to creating and distributing valuable and relevant content to a target audience, businesses around the world have seen the benefits of properly implementing content marketing. According to theRead More →

Opinions expressed by Contractor the contributors are theirs. You are reading Entrepreneur India, an international franchise of Entrepreneur Media. Essentially, anyone involved in marketing in 2021 faces the ever-evolving digital industry of MarTech. There is an ever-increasing demand for marketing automation software and strategies that offer an all-in-one solution. RossRead More →

Content marketing is a well-established discipline for generating inbound leads through keyword targeting and other methods. And since you’re reading this on MarketingProfs, you probably don’t need me to tell you what content marketing does and what it’s used for. But what about thought leadership? For some, the term setsRead More →

PHOTO: Kelly Sikkema Content marketing is one of the most valuable tools brands have to communicate with their audience. Strategically, brands can post compelling messages that grab the attention of their target consumers. Whether through images, infographics, web pages, videos, blogs, or newsletters, marketers have the ability to deliver relevantRead More →

Content marketing is not new. Only the term can be considered recent. The creation of targeted information – about companies, products, services and just about anything else – has been around for generations… under different names. Collateral, sales aids, product literature, brand books…all were old nicknames for what is nowRead More →

Everything has changed because of the pandemic, including traditional marketing tactics. Industry events have been cancelled. Your customers are working exclusively from home, and they’re busier than ever, adapting to video conferencing and juggling additional responsibilities. How do you reach your target audience where they are? Quality content, of course.Read More →

Read next: Applied Concludes Record Virtual Conference “Applied Marketing Automation combines the power of email marketing technology with a wide range of world-class content specifically designed for the insurance agent and broker,” said Michael Howe (pictured), vice president executive of product management at Applied Systems. “This is an innovative newRead More →

Amanda Milligan Donor Amanda Milligan is Head of Marketing at Stacker Studio, a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning brand authority and links. More posts from this contributor 3 Strategies to Elevate Brand Authority in 2021 6 Reasons JournalistsRead More →

Effective implementation of marketing automation includes software that aligns with your organization’s needs and criteria. 30 second summary: With all the tools and software available, it can be difficult to choose the best one for your business. Even if you use automation, your business doesn’t have to be a robot.Read More →

Opinions expressed by Entrepreneur the contributors are theirs. Covid-19 has dramatically altered business-to-business marketing plans. As Forrester noted recently, “It’s more than a combination of discrete trends such as rising bounce rates, falling open rates, or rising unsubscribe rates; it’s that buyers now expect a fundamentally different relationship with yourRead More →

Opinions expressed by Contractor the contributors are theirs. On the Internet, content is anything that expresses thoughts, information, or experiences in written, visual, or audio form. sunman | Getty Images This article is content. The 95 million photos uploaded to Instagram today are content. The 500 hours of videos uploadedRead More →

There are many ways to foster the connection between your brand and your customers. As co-founder of Firon Marketing, I’ve helped companies successfully grow this connection through social media, a blog, videos, case studies, sample books, and more. With all the different content options, how do you choose what’s bestRead More →

Would you like 15.8 million people to subscribe to your content? What does it take to get that kind of massive, enthusiastic engagement? For many, it looks like a pipe dream. But for TED, the global conference and media organization, exceptional engagement is a reality. Almost all videos posted byRead More →