Pakistani Women-Led Digital Marketing Agency Wins International Awards

The SquarePeg has twice won the International Clutch Award for being the best B2B company in Pakistan as well as the LUX Global Hospitality Award in South Asia!

The SquarePeg isn’t just a marketing agency – we see ourselves as a women-led company that has quality as the primary differentiator.

—Maliha Safiullah

ISLAMABAD, PAKISTAN, December 13, 2021 / — The Square dowel is a digital inbound marketing company which within a year and a half has twice won the International Clutch Award for being the best B2B company in Pakistan and for specializing in providing help world-class and the design of flexible and sustainable digital solutions. Founded by two unique people with a shared vision to go beyond traditional marketing practices and instead create real, distinctive and lasting stories and experiences, The SquarePeg is poised to shatter all conventional norms not only from the digital marketing agencies in South Asia, but also the societal expectations of women working in a marketing industry.

The unruly, unconventional and rebellious yet still adorable brainchild of these two diversely talented women, The SquarePeg has been ranked top 5 digital marketing agencies in Islamabad by Sortlist and top 30 of Pakistan’s top 100 digital marketing agencies by the Manifest Lister. In 2021, the company’s website, which is unusually bright and in your face, was ranked among the top 20 digital marketing agency websites by Priority Pixels UK, being the only one in South Asia and has won the LUX Global Hospitality Award given to the agency. as the Best Emerging Hotel Digital Marketing Agency in South Asia! The company prides itself on telling a brand story in the most innovative, strong and unique way that not only guarantees brand recognition but also converts prospects into genuine customers.

Zunaira Omar and Maliha Safiullah, co-founders of The SquarePeg started the company in March 2020 after a year-long struggle to identify market gaps, recruit the best-fit resources for their team, develop a plan and goals for their business and the a different line of work they envisioned doing in an already well-established digital media market.

Establishing themselves in a male-dominated and ruled industry in a country where working women make up only a small portion of the workforce, the co-founders were determined from the start to make a difference. Having worked for international companies, they wanted to bring their international experience locally, which meant that even within the company and their teammates, they intended to instill unconventional practices that would keep the creative passion alive throughout. generating maximum productivity.

Zunaira Omar, a brilliant, tech-savvy software engineer, set out to acquire an MBA after a 15-year hiatus from education while bringing the concept that was The SquarePeg to life. As she juggled her studies and her startup, she chased after her two boys and made sure that her life at home would not be affected by whatever was on her plate. “It’s never too late to start living your dream – all you need is to believe that you can play as many roles as you want, even if everything around you is screaming that you can only hold it. ‘only one.’

In a similar vein, Maliha Safiullah decided to make it a new norm for bringing her baby to work after deciding that South Asian women resign themselves to their lives of domestic duty once married and especially after having a child. child. Taking a child to meetings with clients, attending meetings with a child hanging over his shoulder, and creating a small office space for him while he watches his mother work would raise eyebrows in any corporate setup, but The SquarePeg breaks that cultural norm and somehow doesn’t apologize because having a baby in an office hasn’t caused anyone to question the practice either. “It hasn’t been easy, but nothing ever is. The SquarePeg is not just a marketing agency – we see ourselves as a women-led company that has quality as a primary differentiator and will instill work practices that make life easier for women who want to do more for themselves – themselves and who are simply made redundant because of their family/social situation. This is just the beginning for us. »

The SquarePeg faced multiple challenges that are not gender specific, the biggest challenges they faced were first finding the right resources aligned with their company’s vision, followed closely by the challenge to convince the clients about the most successful marketing strategy for their brand. The digital media market is a booming industry and is often misunderstood as synonymous with graphic design and buying followers and likes. The company strives to provide end-to-end solutions to its clients and has made an effort to only take on a select few clients so that they can provide hands-on, focused attention to their entire marketing plan.

When employed, The SquarePeg’s strategies and marketing plans for customers have produced beneficial results, and while retaining international customers, the company has managed to carve out a place for itself in the local digital market as well as with top startups and some notable ones. Currently, The SquarePeg is growing in terms of team and approach and is ready to take on more clients and diversify its profile even further. Additionally, The SquarePeg is also set to continue its pro bono work for charities and individuals with regards to their digital marketing needs.

The SquarePeg Team
The SquarePeg
+92 300 5753330
[email protected]