Redbrick Acquires Delivra, Leader in Email Automation and Marketing | Business and finance

VICTORIA, British Columbia – (BUSINESS WIRE) – January 5, 2022–

Redbrick announces the acquisition of Delivra, an advanced email marketing automation provider, helping businesses engage in meaningful conversations with their customers through email and SMS marketing strategies. The announcement marks Redbrick’s second major acquisition in the past two years, with Delivra becoming the fifth company in Redbrick’s portfolio.

“Delivra offers in-depth knowledge to help digital entrepreneurs and SMEs deliver marketing content through automated and personalized emails. Through the combination of Leadpages, a code-free website builder, and the conversion funnel capabilities of Delivra, Redbrick’s portfolio grows with the potential to support entrepreneurs across the digital space with a comprehensive suite of ‘conversion tools,’ said Tobyn Sowden, CEO of Red Brick.

Over the past 20 years, Delivra has helped businesses execute effective multi-channel marketing campaigns. Its large user base sends 200 million messages per month on average, reaching a global network of contacts. Delivra provides a platform for business owners to increase real-time engagement with their customers through features like advanced segmentation and automated conversion funnels.

“We are delighted to join the Redbrick team and bring the strengths of their strong portfolio as a whole to our clients,” said Barbara Berry, CEO of Delivra. “With our combined expertise in digital marketing, we are well positioned to provide entrepreneurs and small businesses with a comprehensive suite of tools they can use to nurture meaningful relationships with new and existing customers. “

This acquisition will allow Redbrick to expand its reach and move towards the goal of growing its offerings that empower digital entrepreneurs. Redbrick’s current portfolio includes Leadpages, the code-free website and landing page builder, which helps entrepreneurs create a digital presence for their brands. Delivra’s customer retention and lead generation capability complements the Leadpages service and will play a key role in expanding Redbrick’s ability to offer a full range of digital products and services.

Since its founding in 2011, Redbrick has built, acquired and grown its leadpages, Shift, Rebase and Assembly portfolio companies, becoming a recognized innovator and multinational name.

The acquisition of Delivra represents a strategic addition to Redbrick’s portfolio and a testament to the rise of the Canadian company in the North American technological sphere.

Delivra, a brand of CM Group, is an email marketing software provider helping businesses execute effective multi-channel marketing campaigns. For over 15 years, Delivra has been recognized for its industry expertise and unparalleled customer success. By helping businesses engage in meaningful conversations with customers via email and SMS, Delivra software enables organizations to achieve tangible results. Delivra has implemented dynamic marketing solutions for thousands of businesses through its full suite of professional services including strategic campaign consulting, email design, content, and more.

Redbrick is the parent organization of a portfolio of disruptive digital businesses that thrive on innovative product development, results-driven marketing and a shared services model with strategic leadership oversight. Redbrick and its operating companies (Assembly, Shift, Rebase and Leadpages) excel at innovating in their industries and connecting with the people who want their products. Founded in 2011, the Victoria, BC company was recently ranked 5th fastest growing company in Canada and 2nd in software by PROFIT 500.

CONTACT: Redbrick Public Relations Manager



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PUB: 05/01/2022 09: 00 / DISC: 05/01/2022 09:02

Copyright Business Wire 2022.