Redbrick acquires Delivra, leader in email automation and marketing

Results-driven Canadian tech innovator to integrate Delivra into its portfolio of digital businesses

Redbrick announces the acquisition of Delivra, a provider of advanced email marketing automation, helping businesses engage in meaningful conversations with customers through email and SMS marketing strategies. This announcement marks Redbrick’s second major acquisition in the past two years, with Delivra becoming the fifth company in Redbrick’s portfolio.

“Delivra offers deep insights to help digital entrepreneurs and SMBs deliver marketing content through automated and personalized emails. Through the combination of Leadpages, a no-code website builder, and Delivra’s advanced stage funneling capabilities, Redbrick’s portfolio grows with the potential to support entrepreneurs in the digital space with a full suite of conversion tools,” said Tobyn Sowden, CEO of Red Brick.

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“We are excited to join the Redbrick team and bring the strengths of their strong portfolio as a whole to our customers”

For the past 20 years, Delivra has helped businesses execute effective multi-channel marketing campaigns. Its vast user base sends an average of 200 million messages per month, reaching a global network of contacts. Delivra provides a platform for business owners to increase real-time engagement with their customers through features like advanced segmentation and automated user funnels.

“We are excited to join the Redbrick team and bring the strengths of their strong portfolio as a whole to our customers,” said Barbara Berry, CEO of Delivra. “With our combined expertise in digital marketing, we are well positioned to provide entrepreneurs and small businesses with a comprehensive suite of tools they can use to cultivate meaningful relationships with new and existing customers.”

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This acquisition will allow Redbrick to expand its reach and move towards the goal of growing its offerings that empower digital entrepreneurs. Redbrick’s current portfolio includes Leadpages, the no-code website and landing page builder, which helps entrepreneurs establish a digital presence for their brands. Delivra’s customer retention and lead generation capability complements the Leadpages service and will play a key role in expanding Redbrick’s ability to offer a full range of digital products and services.

Since its inception in 2011, Redbrick has built, acquired and grown its portfolio companies Leadpages, Shift, Rebase and Assembly, becoming a recognized innovator and multinational name.

The acquisition of Delivra represents a strategic addition to Redbrick’s portfolio and demonstrates the Canadian company’s accelerated growth in the North American technology space.