Sendlane unifies email and SMS/MMS functionality to create a complete marketing automation suite


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SAN DIEGO, 03 Feb. 2022 (GLOBE NEWSWIRE) — Sendlane, a customer experience-focused marketing automation solution for e-commerce brands, has updated its suite of SMS/MMS campaign management tools. The new suite is tightly integrated into Sendlane’s platform and includes a robust set of tools to coordinate, communicate and track SMS and MMS campaigns to buyers.

Email marketing continues to be the dominant form of digital campaigns, but SMS (for texting) and MMS (for multimedia texting) have become more important in recent years as conversational marketing is becoming more prevalent. Most B2C marketers today see a direct increase in revenue and customer LTV when they use email and SMS/MMS together. In fact, nearly a quarter of e-commerce marketers responding to a recent Sendlane survey said merchants should integrate SMS and MMS into their marketing campaign mix in 2022.

Sendlane’s new SMS/MMS suite includes a variety of advanced features. For example, marketers can now use Sendlane to send bulk messages via SMS and MMS. They can also add auto-follow, personalization, images and emojis to SMS and MMS messages, as well as automatic link shortening. A two-way response center allows marketers to communicate with customers responding to SMS/MMS messages, and all SMS/MMS campaigns and communications can be recorded, tracked and viewed for up to 30 days in a dedicated area of ​​the Sendlane platform.

The new SMS/MMS suite is immediately available to Sendlane customers in a usage-based pricing model. Here you can find more information about the tools and how e-commerce marketers can use them to create and manage compelling SMS and MMS campaigns.

“Having a unified technology stack for email and SMS/MMS is key to creating optimal customer experiences,” said Eszter Dory, Marketing Manager, T-Rex Truck Products. “With Sendlane, we are able to engage every customer at the right time in their journey using the tool that works best for them. If your goal as a marketer is to build strong relationships by providing customers the information they need when and how they need it, Sendlane is the system for you.

“The new suite is a great opportunity for Sendlane customers to make SMS and MMS a central part of their digital marketing campaign strategies,” said Jimmy Kim, co-founder and CEO of Sendlane. “With tools that make it easy to create, send, and track highly personalized messages to mobile shoppers, online marketers can connect with customers wherever and whenever they want to shop.”

About Sendlane Sendlane, a customer experience-focused email and SMS marketing automation solution, enables e-commerce brands to turn first-time buyers into lifelong customers. The platform has grown to serve over 1,700 businesses and is used by top digital marketers and e-commerce brands across the globe, successfully delivering billions of emails. Sendlane is dedicated to constant growth, evolution and providing industry-leading 24/7 live chat – a 30 second response time as well as a dedicated support team. experts from dedicated and individual customer support managers.

Media contact: Kevin WolfOwner – [email protected]

Source: Sendlane