SugarCRM Named a Leader in 2022 Nucleus Research Marketing Automation Technology Value Matrix

CUPERTINO, Calif.–(BUSINESS WIRE)–SugarCRM, provider of the award-winning AI-powered CRM platform, today announced that it has been named to the Leaders Quadrant of Nucleus Research’s 2022 Marketing Automation Technology Value Matrix.

Nucleus Research is a global provider of ROI-focused technology research and consulting services. The Nucleus Value Matrix segments competitors based on usability, functionality and the value customers have realized from each product’s capabilities, measured with Nucleus’ rigorous ROI methodologies.

In the report, Sugar was recognized for AI-driven innovations and updates to its marketing automation solution, Sugar Market, highlighted by the introduction of the SugarPredict AI engine, lists of dynamic casts and significant improvements to nurture build functionality.

The report highlights SugarPredict’s ability to embed predictive lead scoring into contact records, allowing marketing teams to quickly identify which leads are ready to send to sales teams and which need to be escalated. additional development campaigns. Additionally, Sugar’s new and improved nurture builder offers an improved experience with an intuitive drag-and-drop interface, improved workflow, and better insight into campaign metrics with the addition of analytics.

“It’s a great honor to be named a leader in Nucleus Research’s Marketing Automation Technology Value Matrix,” said Christian Wettre, senior vice president and general manager, Sugar Platform, SugarCRM. “This distinction reinforces Sugar’s commitment to helping businesses improve the customer experience through more personalized engagement, while helping to generate more high-quality leads – two efforts that are critical to the company’s success.”

One of Sugar’s main goals is to reduce the workload and make the hard stuff easier for sales, marketing, and service professionals. As reported by Nucleus Research, the SugarCRM platform emphasizes marketing, sales force activation, and customer service automation, allowing marketers to allocate less time and resources to mundane steps along the customer’s buying journey.

Additionally, Sugar’s marketing automation capabilities are designed to help marketers create personalized campaigns and customer experiences, resulting in improved conversion rates and making it easier to measure campaign effectiveness.

As such, Sugar empowers leading companies to improve their efficiency to turn automation into sustainable business transformation that fuels growth. For example, with Sugar Market:

  • Funds2Orgs freed up 50% of sales professionals’ time by automating lead emails, tracking inventory and fundraising status, and streamlining workflows between teams.

  • Tax Saving Professionals increased marketing campaign creation 10x while reducing marketing workload.

About Sugar CRM

SugarCRM is how marketing, sales, and service teams finally get a clear picture of every customer to help businesses achieve new levels of performance and predictability. Sugar is the CRM platform that makes the hard stuff easier.

Thousands of businesses in over 120 countries rely on Sugar to deliver high-definition CX by letting the platform do the work. Based in Silicon Valley, Sugar is backed by Accel-KKR.

For more information about SugarCRM, visit: