SugarCRM named one of Constellation’s Top Shortlist Vendors for B2B Marketing Automation for Small and Medium Businesses

CUPERTINO, Calif.–(BUSINESS WIRE)–SugarCRM today announced that its Sugar Market solution has been named to the Constellation ShortList™ for B2B Marketing Automation for Small and Medium Businesses in Q3 2022 for the second consecutive year.

Constellation Research advises executives on leveraging disruptive technologies to achieve business model transformation and streamline business processes. The Constellation Shortlist for B2B Marketing Automation for Small and Medium Businesses provides an overview of software that enables small and medium businesses to attract, engage, and nurture customers while delivering measurable, repeatable, and profitable.

According to the ShortList report, authored by Constellation Research VP and Principal Analyst Liz Miller, “Marketing automation solutions for disruptive, growth-focused SMBs deliver sophisticated tools, workflows, and strategies in flexible packages adapted to the realities of small businesses. scaling teams and budgets. These solutions often blur the lines between sales and marketing engagements for smaller, more integrated teams that need to act quickly to stay ahead of the game.

“It’s a great honor to be recognized as a Top Vendor by Constellation Research for the second year in a row,” said Christian Wettre, senior vice president and general manager, Sugar Platform, SugarCRM. “We’re proud to offer an AI-powered marketing automation solution that lets the platform do the work to eliminate busy work and blind spots while helping generate more high-quality leads. essential to fuel the company’s growth.”

Sugar Market is designed to make the tough stuff easier for marketers with a curated toolset that includes intuitive campaign builders, advanced automations, and premium reporting. As such, Sugar Market enables large enterprises to turn automation into sustainable business transformation that delivers efficiencies and profitable results:

  • Funds2Orgs freed up 50% of sales professionals’ time by automating lead emails, tracking inventory and fundraising status, and streamlining workflows between teams.

  • Tax Saving Professionals increased marketing campaign creation 10x while reducing marketing workload.

Generating qualified leads remains a difficult task for many organizations. More than half (54%) of marketing-generated leads are considered unqualified or underqualified, according to Sugar’s survey of 1,600 sales and marketing professionals worldwide.

Sugar Market takes the guesswork out of lead scoring and replaces it with science – leveraging artificial intelligence (AI) that is always updated based on measurable activities that drive lead conversion. With SugarPredict, Sugar Market analyzes historical prospect activity, accounts, transactions, and company data to accurately predict which prospects are most likely to become customers.

About Sugar CRM

SugarCRM is how marketing, sales, and service teams finally get a clear picture of every customer to help businesses achieve new levels of performance and predictability. Sugar is the CRM platform that makes the hard stuff easier.

Thousands of businesses in over 120 countries rely on Sugar to deliver high-definition CX by letting the platform do the work. Based in Silicon Valley, Sugar is backed by Accel-KKR.

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