SugarCRM Named to Constellation’s Shortlist for B2C Marketing Automation for Small and Medium Businesses for Second Consecutive Year

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Sugar Marketplace Solution Honored for Role in Building and Scaling Brand Awareness and Loyalty Through Personalized Customer Engagements

CUPERTINO, Calif.–(BUSINESS WIRE)–SugarCRM today announced that its Sugar Market solution has been named to the Constellation ShortList™ for B2C Marketing Automation for Small and Medium Businesses in Q3 2022 for the second consecutive year.

This recognition follows Constellation’s shortlisting of Sugar Market to meet the unique needs of the B2B SMB sector.

Constellation Research advises executives on leveraging disruptive technologies to achieve business model transformation and streamline business processes. The Constellation Shortlist for B2C Marketing Automation for Small and Medium Businesses provides an overview of software that enables small and medium businesses to develop and increase brand awareness and loyalty through personalized campaigns, a social engagement and business-oriented interaction.

According to the ShortList report, authored by Constellation Research VP and Principal Analyst Liz Miller, “B2C SMBs are looking for powerful marketing and engagement automation engines that balance the need to create repeatable and lasting interactions. with consumers while scaling for growth and usage in times of rapid growth and change Small teams want functional, easy-to-use marketing automation solutions with features that can scale with the business and the client, without the need for large IT teams, developers, or large, expensive specialist teams to run systems and campaigns.

“It is an honor to be ranked for the second consecutive year on the Sugar Market Short List by esteemed analysts Constellation Research,” said Christian Wettre, Senior Vice President and General Manager, Sugar Platform, SugarCRM. “The personalization of the customer experience is at the heart of modern marketing. We’re proud to offer an AI-powered marketing automation solution that enables the platform to do the work to deliver meaningful and relevant customer communications at scale to help drive business growth. .

Sugar Market is designed to make the tough stuff easier for marketers with a curated toolset that includes intuitive campaign builders, advanced automations, and premium reporting. As such, Sugar Market enables companies to turn automation into sustainable business transformation that delivers efficiencies and profitable results:

  • Funds2Orgs freed up 50% of sales professionals’ time by automating lead emails, tracking inventory and fundraising status, and streamlining workflows between teams.

  • Tax Saving Professionals increased marketing campaign creation 10x while reducing marketing workload.

Delivering highly personalized customer experiences, critical to brand loyalty, remains a challenge for many organizations. According to Sugar’s survey of 1,600 sales and marketing professionals worldwide, more than eight in ten (81%) sales and marketing executives believe their customers leave due to a lack of communication and personalized and relevant messages.

Sugar Market takes the guesswork out of creating personalized marketing campaigns and replaces it with science – leveraging artificial intelligence (AI) to quickly segment diverse audiences, identify the ideal customer profile, and engage more effectively with those segments .

With SugarPredict, Sugar Market generates customer insights that help create new marketing strategies accordingly by identifying the most promising leads to increase conversions, making personalized recommendations and the next best action throughout the customer journey, and spotting cross-selling and up-selling opportunities. based on projected needs to drive revenue growth.

About Sugar CRM

SugarCRM is how marketing, sales, and service teams finally get a clear picture of every customer to help businesses achieve new levels of performance and predictability. Sugar is the CRM platform that makes the hard stuff easier.

Thousands of businesses in over 120 countries rely on Sugar to deliver high-definition CX by letting the platform do the work. Based in Silicon Valley, Sugar is backed by Accel-KKR.

For more information about SugarCRM, visit:

Erin Lutz

Lutz Public Relations and Marketing (for SugarCRM)

[email protected]


Source: Sugar CRM