When you visit a website, you are looking for information. Sure, you might be there to buy a product, but you’ll probably need to know more before you’re ready to buy. Meeting this need is what content marketing is all about. You may have heard of content marketing, but youRead More →

At the 2022 AVA Digital Awards, QNET won two Platinum Awards and 3 Gold Medals in recognition of its creativity and excellence in digital communications. QNET awards include: Platinum Award, Web Production/Short Web Video of less than 3 minutes, Sports categoryQNET and Sports: A History of Creating Champions Platinum Award,Read More →

DANVERS, Mass.–(BUSINESS WIRE)–CCC, a leader in promoting copyright, accelerating knowledge and driving innovation, was recognized for its Velocity of Content blog and podcast in the “Branded Blog” categories and Branded Podcast” as part of PR Daily’s Content Marketing Awards. Additionally, Velocity of Content podcast host Christopher Kenneally of CCC wasRead More →

Should you spend your time creating broad, general content to fill in the keyword gaps?Or should you focus on what your business does best: niche content? The answer can turn your business into a content publishing powerhouse. Brian Morrissey, Founder of The Rebooting, joined me on the SEJ Show toRead More →

From email and content to SEO and mobile marketing, digital marketing has changed the way businesses operate. Your target audience uses all of these digital avenues to find products and services. Therefore, your website and your brand must be visible online to stand out from the crowd. Hiring a digitalRead More →

Marketing is about getting the customer to take the intended action. You want more relevant traffic, sign up for your newsletter, fill out forms, and ultimately become loyal customers. Some companies focus a lot on technical optimization without paying much attention to content quality. Others tend to focus only onRead More →

Listen NEW! Listen to the article Login or Register to access this audio feature! No worries … it’s FREE! You may know of marketers suffering from “hot new platform exhaustion”. The disease typically affects members of a marketing team who spend endless hours rearranging content to fit specific platforms. JustRead More →

The online marketing toolkit for sales reps hasn’t changed much in the past 10 years. We saw some improvements in reliability and automation. Online advertising seems to be getting by, slowly. Websites are becoming more standardized and continue to be centralized under major brands. Things will likely be the sameRead More →

PHOTO: Wirestock Marketers face the prospect of complying with existing consumer data privacy laws, tackling new ones expected in 2022, and managing customer data, all while dealing with forces such as the fading third-party cookie tracking. According to a 2021 Deloitte Insights Report. That said, 2021 has left its markRead More →

AI is already changing the environment for digital marketing, from chatbots and other voice agents to content generation and user experience. Although the future is uncertain, it is almost certain that AI will continue to evolve and play an increasingly important role in Internet marketing. Today’s digital advertisers are drowningRead More →

Previous story: Tremendous optimism about philanthropy solving health and hunger issues, survey finds 7 reasons ed-tech companies are going the digital marketing route Posted on December 20, 2021 by Udit Verma, CMO, co-founder of Trackier While digital marketing is redrawing the rules of the game for businesses and businesses, whetherRead More →

BOSTON, December 17, 2021 /PRNewswire-PRWeb/ — Brick Marketing, a Bostondigital marketing agency, helps clients improve their content marketing by helping them create unique strategies that meet their business goals. Brick Marketing has added several additional writers to its team to improve the quality and volume of content creation. Brick MarketingRead More →

“Content marketing is a strategic marketing approach focused on the creation and distribution of valuable, relevant and consistent content to attract and retain a clearly defined audience and, ultimately, to drive profitable customer action” (Source: Content Marketing Institute). Content is not just information you can distribute. People who buy fromRead More →

During the COVID-19 pandemic, we’ve experienced the importance of marketing and communications, and realize that brands and companies that invest heavily here will emerge stronger on the other side. With a lack of face-to-face interaction, the traditional B2B model is not adequate and has forced B2B buyers and sellers toRead More →

Using storytelling in marketing can help create a captivated audience. Getty Stephanie Ricci contributed to this story. Sean Stanleigh’s extensive journalism background has allowed him to develop a deep understanding of storytelling. Working in various senior editor roles at The Globe and Mail and The Toronto Star provided him withRead More →

During the COVID-19 pandemic, we’ve experienced the importance of marketing and communications, and realize that brands and companies that invest heavily here will emerge stronger on the other side. With a lack of face-to-face interaction, the traditional B2B model is not adequate and has forced B2B buyers and sellers toRead More →

Content marketing is a constant flow of planning and production. And topics, even for search engine optimization, can be hard to come by. Content should be useful, informative, or entertaining, and it should help a business attract, engage, and retain an audience of customers and prospects. So for December 2021Read More →

The demand for creative and high-quality content is increasing in our digital world. Consumers want engaging and personalized experiences when they connect with brands. Therefore, customer experience with content is one of the main indicators of success in many marketing organizations. “Today, customer expectations are growing at a rate we’veRead More →

Greenlight’s Ysabelle Devereux won the ‘Rising Star in Content Marketing’ category at the Drum Awards for Content 2021. Here, the team behind the winning entry shares the secrets to Ysabelle’s success… how it started Ysabelle Devereux’s journey in digital public relations began after completing her Masters in Corporate Communication, MarketingRead More →

The evolution of digital marketing also calls for big changes in content marketing strategy. By 2022, marketers will need to embrace the latest trends in content marketing by changing tone, style, and format for a voice-driven world. After a turbulent fiscal year, the importance of content is set to growRead More →

GREENSBORO, NORTH CAROLINA (September 22, 2021) – The Content Marketing Institute (CMI) has named Pace Communications, North America’s largest independent full-service female-owned marketing agency, the winner in the category of the award. agency of the year 2021. CMI’s Content Marketing Awards program is designed to recognize the best content marketingRead More →

Bangladesh Brand Forum, in association with International Advertising Association Bangladesh, hosted the first-ever Content Marketing Conference from August 20-21. Founder and Managing Director of Bangladesh Brand Forum, Shariful Islam opened the virtual conference. During his opening remarks, he said, “While content and everything associated with it has grown in popularity,Read More →

Silos can hold your team back, whether it’s a breakdown in communication between marketing and sales or marketing functions that simply don’t work well together. Too often, content marketing is treated as something separate from the rest of your brand marketing. As a result, brands are losing opportunities to amplifyRead More →

2022 is coming, and with it new possibilities to explore in content marketing. While the opportunities may be plentiful, brands need to prioritize strategies that will yield greater ROI. Here are two approaches to content marketing, albeit old school, but they still demonstrate greater ROI than most brands think theyRead More →

A workstation. PICTURES | TO FILE The concept of content marketing dates back to the 1670s when Dutch inventor Jan van der Heyden designed white papers, visual content, and catalogs to market his fire hose. Hundreds of years later, the general content marketing strategy has largely remained the same, althoughRead More →

Account-based marketing is hot in B2B sales because it works. ABM can be an interesting strategy to pursue if your organization wants to reduce costs and increase leads. According to a Forrester Consulting analysis of software company ABM Terminus, companies have reduced their marketing campaign costs by 40% using ABM.Read More →

Lindsey Tjepkema is a fifteen year veteran of B2B marketing and has watched the growth of content marketing during that time. Based on her experience working with several companies, she found content marketing to be a very manual and time-consuming process with no way to measure her performance. She decidedRead More →

Wikipedia can be useful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007 all external Wikipedia links include the no following attribute, instructing search engines not to count links in page ranking algorithms. All external linksRead More →

The importance of content/emotional triggers in content marketing. By Sharmin Ali The content industry has evolved and broadened its scope considerably over the past decade. Today, content creators use multiple formats – text, images, videos, podcasts and webinars to create engaging content and get their message across to their targetRead More →

PHOTO: Adobe Content marketing can provide one of the most remarkable transformations for any business when done correctly. As a strategic approach to creating and distributing valuable and relevant content to a target audience, businesses around the world have seen the benefits of properly implementing content marketing. According to theRead More →

PHOTO: Kelly Sikkema Content marketing is one of the most valuable tools brands have to communicate with their audience. Strategically, brands can post compelling messages that grab the attention of their target consumers. Whether through images, infographics, web pages, videos, blogs, or newsletters, marketers have the ability to deliver relevantRead More →

Content marketing is not new. Only the term can be considered recent. The creation of targeted information – about companies, products, services and just about anything else – has been around for generations… under different names. Collateral, sales aids, product literature, brand books…all were old nicknames for what is nowRead More →

Amanda Milligan Donor Amanda Milligan is Head of Marketing at Stacker Studio, a newsroom and newswire that partners with brands to create and distribute content to high-quality news publications, earning brand authority and links. More posts from this contributor 3 Strategies to Elevate Brand Authority in 2021 6 Reasons JournalistsRead More →

Opinions expressed by Contractor the contributors are theirs. On the Internet, content is anything that expresses thoughts, information, or experiences in written, visual, or audio form. sunman | Getty Images This article is content. The 95 million photos uploaded to Instagram today are content. The 500 hours of videos uploadedRead More →

There are many ways to foster the connection between your brand and your customers. As co-founder of Firon Marketing, I’ve helped companies successfully grow this connection through social media, a blog, videos, case studies, sample books, and more. With all the different content options, how do you choose what’s bestRead More →