Part of Kathy Caprino’s “Leading Entrepreneurial Success Today” series Today, any company’s marketing and branding efforts require several essential ingredients to … [+] to succeed. Getty Images Entrepreneurs and business owners of all sizes know that generating more traffic, sales, and leads is of utmost importance. But many continue toRead More →
Tim van der Kuip via Unsplash Starting a new business takes more than a good idea, a few digital networking strategies, and some capital. Customer service is one of the most important values that must be integrated into the DNA of your company from day one. The truth is, providingRead More →
Digital marketing can make or break modern brands. Social media will serve as the backbone of growth and influence for many businesses. According to leading content and marketing creator Tommy Swanhaus, “It is now more important than ever that entrepreneurs and business owners learn how to harness the power ofRead More →
Marketing is about getting the customer to take the intended action. You want more relevant traffic, sign up for your newsletter, fill out forms, and ultimately become loyal customers. Some companies focus a lot on technical optimization without paying much attention to content quality. Others tend to focus only onRead More →
Did you know that 68% of marketers create at least one piece of content every day? “Content is king” is something we’ve heard a lot over the past few years. While the adage held true until last year, the content marketing landscape has changed tremendously since the pandemic hit. TheRead More →
As marketers, sometimes we are so busy attracting new customers that we lose sight of what lies ahead: existing customers who are already interested in our products and services. In reality, we should be focusing on retaining the customers we have. But how do you craft a content marketing strategyRead More →
Opinions expressed by Contractor the contributors are theirs. As the embers of the past year die down, businesses are already gearing up and gearing up to storm 2022. The need to seek alternatives to standard messages – to stay relevant – is not an option, but a lifeline. Content hasRead More →
Using storytelling in marketing can help create a captivated audience. Getty Stephanie Ricci contributed to this story. Sean Stanleigh’s extensive journalism background has allowed him to develop a deep understanding of storytelling. Working in various senior editor roles at The Globe and Mail and The Toronto Star provided him withRead More →
Content marketing is a great way to subtly promote your brand to consumers while providing them with unconditional value. Successful content marketing with continuity also improves the organic online visibility of the business. For these reasons, businesses in all industries and niches have made content marketing an integral part ofRead More →
Content marketing is a constant flow of planning and production. And topics, even for search engine optimization, can be hard to come by. Content should be useful, informative, or entertaining, and it should help a business attract, engage, and retain an audience of customers and prospects. So for December 2021Read More →
The demand for creative and high-quality content is increasing in our digital world. Consumers want engaging and personalized experiences when they connect with brands. Therefore, customer experience with content is one of the main indicators of success in many marketing organizations. “Today, customer expectations are growing at a rate we’veRead More →
“What are you doing now?However, the subtext is more like, “What do you plan to do now that you’re halfway through your career?” Much of the discussion was about building environments for personal branding, extensive consulting services, and what I would consider a “thought leadership” piece. Within my consulting practice,Read More →
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By Dana Herra Apply these classic horror writing techniques to your content marketing to make it spooky. Getty People love a scary story. They get your heart pumping and your adrenaline pumping. They are hard to put down and even harder to forget. Even if you close the book orRead More →
PHOTO: Content Marketing World I flew from San Francisco to Cleveland on a Monday night. Upon landing, I opened the Uber app and requested a ride to my hotel. Leaving Cleveland Hopkins International Airport, I knew I was “home” when I saw the sign: “Welcome to Cleveland. Content Marketing WorldRead More →
Podcasts haven’t always been popular. They were originally called “audio blogs” until 2004 when the term “podcast” was coined. The podcast emerged in the early 2000s as a niche content format for people who were talking about hobbies or interested in new technologies. In 2006, about 11% of Americans hadRead More →
If you’re constantly having content marketing issues (especially in B2B), you’re not alone. Regardless of your industry or the size of your business, limited budgets, weak strategy, and ineffective content plague everyone. While these obstacles are frustrating, you can overcome them all with the right knowledge and resources. That’s whyRead More →
Content marketing is one of the most powerful tools you have as a small business owner. It is the process of creating content for your website to attract new traffic, increase your subscriber count, and increase your sales. In this article, we’ll outline several different content marketing tactics that consistentlyRead More →
A workstation. PICTURES | TO FILE The concept of content marketing dates back to the 1670s when Dutch inventor Jan van der Heyden designed white papers, visual content, and catalogs to market his fire hose. Hundreds of years later, the general content marketing strategy has largely remained the same, althoughRead More →
By Luke Fitzpatrick For digital marketers, the arrival of a new year is an opportunity to improve and strengthen their marketing strategies. This could mean staying up to date with trends that could shape the world of digital marketing for small businesses. Now that the chaos of 2020 is behindRead More →
Content marketing refers to online content such as blogs, white papers, press releases, social media posts, newsletters, opt-in email marketing campaigns, videos and images that are posted online for the sole purpose of connecting and engaging with your target audience. It is thoughtful and relevant information that adds value and,Read More →
Provided Andrea Stevens says developing content (aka “stories”) is a great way for businesses to build connection, familiarity, trust, and empathy with your target audiences. OPINION: Content marketing is nothing new. The concept has been around for a while, but the words are often talked about as a complex marketingRead More →
A few names have become synonymous with “content marketing,” and HubSpot is one such organization. With tons of valuable content on their blog, streamed for free through the HubSpot Academy and more, HubSpot has been almost the school all aspiring content marketers have attended, virtually. In this week’s episode ofRead More →
We know content marketing is the key to online success. If you want to drive more traffic to your website, convert your audience into leads, and make sales, you need to create awesome content. However, a business can make several common mistakes in the content marketing process. Here are theRead More →
Lindsey Tjepkema is a fifteen year veteran of B2B marketing and has watched the growth of content marketing during that time. Based on her experience working with several companies, she found content marketing to be a very manual and time-consuming process with no way to measure her performance. She decidedRead More →
Wikipedia can be useful for content marketing, link building, and entity research, helping marketers reach an audience of potential customers. To be clear, since at least 2007 all external Wikipedia links include the no following attribute, instructing search engines not to count links in page ranking algorithms. All external linksRead More →
Content has become a big part of every small business’s marketing plan. Most online marketing strategies rely on content because without content there is nothing to optimize for search or share for visibility. We provide 10 helpful tips to help you get started with content marketing. What is Content Marketing?Read More →
PHOTO: Adobe Content marketing can provide one of the most remarkable transformations for any business when done correctly. As a strategic approach to creating and distributing valuable and relevant content to a target audience, businesses around the world have seen the benefits of properly implementing content marketing. According to theRead More →
Most custom fabrication companies and service providers have a comprehensive list of their capabilities, services, materials, machinery, and certifications. These are the basics that help potential customers understand what you can do for them.Read More →
Online content abounds. 4.6 billion pieces of content are produced dailyeach competing for your consumer’s limited attention. The industry is saturated, to say the least. On the one hand, a flash of content is good for searchers because they’ll find information about just about anything they’re looking for. On theRead More →
According to a report by Demand measurementContent marketing efforts cost 62% less than traditional marketing and generate up to three times more leads. Restaurants and the wider hospitality industry have been slow to jump on the content marketing bandwagon, but with the benefits it brings, restaurant owners can no longerRead More →
There are many ways to foster the connection between your brand and your customers. As co-founder of Firon Marketing, I’ve helped companies successfully grow this connection through social media, a blog, videos, case studies, sample books, and more. With all the different content options, how do you choose what’s bestRead More →
Today’s consumers live in a digital world, which means they can retrieve all the information they want at the touch of a button, putting them in control. Additionally, they have become immune to traditional outbound marketing methods – such as billboards and TV ads – and they expect brands andRead More →
In 1996, Bill Gates surprised the world with his opinion on which online industries will thrive in the future and why. He predicted that companies providing a wealth of information and entertainment would grow in popularity. In 2019, as content dominates search engines, social media and online businesses, Bill Gates’Read More →
Opinions expressed by Contractor the contributors are theirs. By now you’ve heard of all the amazing benefits of content marketing. You know that with the right strategy, you can gain more traffic, build a better reputation, and see compound growth in both areas over time without dramatically increasing your budget.Read More →