The editors of Solutions Review have compiled this list of the best integrations and marketing automation tools for Salesforce.
As marketing automation continues to grow and evolve, more and more solutions are being developed around the world. Regardless of the size of your business or the industry you operate in, chances are your business uses marketing automation, at least to some extent. Yet, marketing automation alone is not enough to guarantee business success.
Many organizations have turned to Salesforce, a large and well-known provider of many types of enterprise technology. When you’ve already dedicated yourself to a particular vendor, finding other solutions or tools that integrate with your vendor of choice, like Salesforce, can be difficult. Fortunately, many marketing automation companies have developed integrations and connectors to work with Salesforce and further grow your business.
The editors of Solutions Review developed this resource to help marketers looking for the best marketing automation solutions for Salesforce. Choosing the right vendor and the right solution can be a complicated process, one that requires extensive research and often comes down to more than the solution and its technical capabilities. To make your search easier, we’ve profiled the best marketing automation solutions for Salesforce and gathered them all in one place. This list is not static and providers may change as the market changes.
Best Marketing Automation Integrations for Salesforce
The description: Keap, formerly Infusionsoft, provides small businesses with access to a marketing automation platform and CRM. The small business approach is preferred because it includes only one user account in the base product. Keep offers collaboration with an integration expert to kick off the setup for customers new to marketing tools. The platform provides a centralized view of customer data that improves campaign automation and reporting. Keap helps users understand how audiences react to campaigns and helps them make changes if needed. They also provide hundreds of business apps, so you can build the platform that suits your needs.
The description: ActiveCampaign offers email marketing, marketing automation, CRM, and sales automation. Users have full control over their email campaigns and have access to strong data collection and automation capabilities. Precision targeting takes the stress out of scheduling, as contacts are segmented into unique groups based on behavior and other important demographics. Its user-friendly interface and simple visual overlay allow for quick onboarding and a shallow learning curve. ActiveCampaign also offers social media analytics and in-depth site tracking.
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The description: GetResponse offers a suite of simple and robust solutions that can be adapted and customized for small and large organizations. The company’s marketing solutions include automation, CRM, webinar software, email design, and more. Marketers can easily use the automation tool to create complex workflows, and the software enables hundreds of customer journey scenarios with real-time updates. Meanwhile, customer profile features include tagging and rating to create detailed segments.
The description: Constant Contact works with small businesses, nonprofits, and individuals in a variety of industries, providing them with the marketing tools they need to build their brand, attract customers, and improve their online business. For Salesforce users, Constant Contact offers an integration that allows businesses to sync contacts, accounts, leads, and more, all of which can be automatically synced bi-directionally between the two platforms. Constant Contact’s marketing automation features focus on email marketing and help Salesforce users improve engagement with prospects, customers, and partners.
The description: SharpSpring, from Constant Contact, offers a marketing automation platform for businesses and agencies. Its behavior-based tracking tool helps users understand what drives each click. It also improves email automation as customers are tracked after the click for increased personalization. SharpSpring’s visual workflow builder includes branching logic to properly engage prospects. Users can customize buyer personas to improve segmentation. Collecting detailed data enables critical marketing decisions to be made with logic and efficiency.
The description: Act-On offers a platform that eliminates many of the monotonous tasks marketers face. Various analyzes and information allow users to collect a large amount of data to inform and improve marketing techniques. With the collected data, Act-On then automates the nurturing based on the user’s preferences. It even segments customers and prospects into different categories. Act-On offers integrations with several CRM solutions, and the provider also provides professional services for customers who need help building an effective marketing strategy.
The description: Maropost Marketing Cloud provides tools to build complex customer journeys. The platform gives marketers the ability to connect with customers through email, web, mobile, and social media channels. Users can create and automate workflows from a simple dashboard across every channel and lifecycle stage. Event-driven workflows guide visitors on a path that mirrors their behavior. Machine learning tools use data to make personalized recommendations about your website. The Maropost dashboard includes a single customer view that brings together all the data available on a customer. This creates deep segmentation functionality based on both manual and automatic data.
The description: Pardot is Salesforce’s B2B marketing automation solution. It integrates directly with Salesforce CRM to leverage all available data. This helps align marketing and sales to generate leads and keep them engaged. Since Pardot focuses exclusively on B2B, users can prioritize interesting leads through scoring and scoring. It captures prospect activity and provides real-time alerts telling sales reps when to contact prospects. The solution also gives marketers the ability to create and segment email marketing campaigns.
The description: Autopilot offers an integration-focused marketing platform. The platform connects customer information from a variety of tools and systems. Users get a single view of all their customer data to help automate the marketing journey. This information also creates deep personal journeys that change based on customer behavior. Personalized messages will be sent to new customers based on their behavior and engagement on the site, such as signing up for a webinar.
The description: Marketo offers marketing automation as an app. All Marketo apps can integrate with their Engagement Marketing Hub. The Marketing Hub also includes LaunchPoint partner apps so users can create an optimal marketing platform for their needs. The marketing automation app allows users to create and scale automated marketing campaigns across all channels. It also provides developer options that can be as persistent as needed. Each customer journey can be personalized based on the data collected, and each campaign is tracked for greater efficiency. Adobe acquired Marketo in September 2018.
The description: dotdigital offers a platform with simple drag and drop functionality to communicate with customers. It has multi-channel capabilities to effectively target customers. Users can leverage analytics to send messages at the right time, in the right place, and on the right channel. The data collected includes customer identification and tracking. Lead scoring can be customized to focus on relevant data sets such as purchase history, email opens, clicks, page views, and more. dotdigital can also work directly with users through managed and creative services.
The description: LeadSquared brings marketing automation to key time-consuming areas, so marketers and salespeople have time to focus on important projects. This is accomplished through the automation of engagement with prospects and customers. The software easily captures lead and activity data across all channels, making every engagement meaningful and targeted. LeadSquared helps more than marketers because salespeople can easily access critical data to find sales-ready leads to target. The platform uses machine learning to forge a deeper understanding of conversion attributes. LeadSquared also integrates with popular CRMs such as Salesforce and Microsoft Dynamics.
The description: iContact started out as a small business email marketing company before growing into a larger marketing automation and consulting entity. They offer in-depth email marketing tools to help marketers deliver personalized messages. Message delivery is further enhanced with advanced tracking and reporting. Users can find out what drives the success or failure of a campaign. Depending on the skills of your team, iContact offers access to a strategic advisor to help you easily build personalized campaigns. Advisors have a detailed understanding of the platform and help you achieve your email marketing goals.
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