The Best Marketing Automation Tools and Integrations for WordPress

The editors of Solutions Review have compiled the following list to highlight some of the best marketing automation tools and integrations for WordPress users.

Regardless of the size of your business or the industry in which you operate, chances are your business uses marketing automation to some degree. Yet marketing automation tends to work best in a supporting role alongside CRM, data analytics, and content management systems. Among these is WordPress, a leading open-source content management system used by countless businesses and individuals in industries around the world.

Although WordPress is not a marketing solution in the technical sense, it plays a crucial role in most marketing strategies. With the right marketing automation tools, integrations, or plugins, a business can extend the reach of their WordPress content, connect their site to other business systems in their stack, track conversions, improve site performance, and automate day-to-day marketing tasks. To help you find the best integrations for your WordPress site, our editors have profiled a handful of the best marketing automation tools for WordPress and put them together in one place.

the The editors of Solutions Review selected these solutions based on each vendor’s Authority Score, a meta-analysis of user sentiment via the web’s most trusted enterprise software review sites, and our criteria. five-point inclusion formulas. This list is not static and the vendors listed may change as the market changes.

The Best Marketing Automation Tools and Integration for WordPress


ActiveCampaign

The description: ActiveCampaign offers email marketing, marketing automation, CRM, and sales automation. Users have full control over their email campaigns and have access to strong data collection and automation capabilities. With its WordPress integration and app, businesses can convert their website into a profitable customer engagement channel by attributing sales to site visitors, tracking conversions, identifying customers ready to make a purchase, creating development flows that keep visitors in the pipeline, automating email outreaches, and more.


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GetResponse - logo

The description: GetResponse offers a suite of simple and robust solutions that can be adapted and customized for small and large organizations. The company’s marketing solutions include automation, CRM, webinar software, email design, and more. GetResponse’s WordPress integration allows users to add new contacts to their database, update existing contacts with new information, track customer behaviors on the website, and collect data about customers to improve sales efforts. WordPress and WooCommerce integration is free for customers with the GetResponse Plus package and above.


HubSpot

The description: HubSpot offers a variety of features focused on marketing, sales, and customer service. HubSpot’s free CRM connects all the data users need to run effective marketing campaigns, and their marketing hub comes with easy-to-use customization options. The HubSpot for WordPress integration comes equipped with live chat, contact management, forms, pop-ups, simple email automation, chatbots, and built-in analytics capabilities for HubSpot customers.


Omnisend

Omnisend - logo

The description: Omnisend specializes in marketing solutions for retail businesses. They give marketers tools to interact with customers on a personal level. The platform provides smart triggers to send targeted messages to customers at any stage of the journey. With Omnisend’s one-click WooCommerce store and WordPress integration, users will have access to pre-built workflows, drag-and-drop editing tools, email marketing automation, templates templates, signup forms, and other tools to convert customers and build their brand.


sendinblue

The description: Sendinblue is an “all-in-one” digital marketing platform for B2B and B2C businesses, agencies and e-commerce businesses. Its marketing solution provides businesses with email marketing, CRM, SMS marketing, transactional messaging, marketing automation, landing pages, marketing campaigns and other features to help SMBs and SMEs to build meaningful relationships with their customers. Sendinblue offers an email plugin for WordPress users to help them create forms, sync them with a Sendinblue list, create emails with a drag-and-drop editor, and increase customer engagement with automated welcome sequences.


Guillaume Jepma
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