If your small business has an online presence, content marketing should be part of your overall online marketing strategy. But creating the content that resonates with your audience and marketing it so it can reach as many people as possible is a challenge.
A new infographic from Branex, titled “7 Biggest Content Marketing Challenges Every Content Marketer Should Be Aware Of” highlights some of the most common challenges you need to overcome to benefit from the content you create.
For small business owners who create their own content, addressing the seven points in the infographic will go a long way to improving the returns of their content marketing efforts.
On the official Branex blog, the company points out that content marketing has become increasingly important as the number of people spending time online continues to grow. The post explains, “Content marketing is a powerful tool that helps you grow your brand awareness, brand loyalty, customers, and sales. From quality to quantity to creativity to the SEO debate, content marketers face many challenges.
What are the challenges of content marketing?
First on the list is producing content that resonates with your target audience. In order to ensure content marketing success, you need to research thoroughly and find out what your users want to read. Based on your findings, you create the content.
When you’re ready to create the content, you need to balance search engine optimization (SEO) with creativity. Finding the right balance is key to satisfying both your readers and the search engines.
The third challenge of infographics is to understand the pain points of your audience. The content you create should solve a problem for your readers and provide value. And once you start solving their problems on a regular basis, you’ll establish your credibility and become an authority in your field.
The benefits of using content marketing
According to the infographic, content marketing is cheaper. Indeed, it is 62% cheaper than traditional advertising methods while generating three times more leads.
Businesses that use content marketing report six times the conversion rate compared to those that don’t. And the adoption rate is now nearly the same for B2B and B2C companies, at 91 and 86 percent, respectively.
When it comes to consumers, 90% find the content they read useful and an additional 82% say they have a positive opinion of a company after reading personalized content.
Businesses believe that content marketing is more effective and generates better results than advertising on television (62%) and in magazines (72%).
You can check out the rest of the top content marketing challenges in the infographic below.
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