“The Covid-19 situation has led to the widening of the digital marketing space” – Anshu Jhunjhunwala, Founder of Digital N Beyond

Kartik Aaryan and Anshu Jhunjhunwala

In March 2020, lockdown was imposed on most countries around the world due to the Covid-19 situation. Markets were closed, offices remained inoperative and people were asked to stay inside their homes. While many people and industries have suffered from the spread of the coronavirus, one industry has seen massive growth during this time: digital media.

Insisting on this point, the founder of Digital N Beyond Anshu Jhunjhunwala says: “Although the Covid-19 situation has been very unfortunate, there is no denying the fact that it has driven digital media businesses to grow at a rapid pace. With everything around us shut down, the internet has acted like a godsend. School and college students took classes online, and people ordered most of the things they needed from online stores. Movies and shows came out one after another and the only way to advertise content during this time was through digital marketing.

Digital N Beyond is a Kolkata-based digital marketing company that specializes in a variety of media-based responsibilities including influencer marketing and talent management. The company organizes pan-India wide events, shows and campaigns and in a very short time has become one of the leading digital marketing agencies in the country. As founder and managing director, Anshu Jhunjhunwala has played an important role in its growth.

Elaborating further on the post-pandemic growth of digital agencies, he says, “The Covid-19 situation has led to the expansion of the digital marketing space. People in the film industry have realized that no other medium is as effective in marketing films and content as digital media. Digital marketing firms have also helped actors, models, and influencers create their distinctive identities through social media. Not only are they becoming more popular, but they are also making a lot more money through digital media collaborations and endorsements.

Anshu Jhunjhunwala’s company, Digital N Beyond, has been instrumental in creating new innovations and decluttering methods in digital marketing. In addition to helping celebrities regulate their social media space, the company offers career management. The agency, which became a limited liability company in 2021, has already collaborated with some of the biggest brands and public figures in the country.